normandy joins the Game(s)! PRESS KIT Alltech fei WorlD equestrian games tm 2014 in normandy

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1 normandy joins the Game(s)! PRESS KIT Alltech fei WorlD equestrian games tm 2014 in normandy

2 FroM AUGUsT 23 rd To september 7 TH, 2014, THe Horse WorLd WILL be descending on NorMANdY, ONE OF ITS FAVOURITE PLACES TO BE. 2 When the International Equestrian Federation (FEI) awarded the region the 7th World Equestrian Games a first for France it was recognising all that has been achieved here, in the land of the horse. Normandy has spent decades painstakingly building this area of excellence, chiselling out a name for itself for cutting-edge research into animal health, and developing support structures, education and training, by making the most of all the years of experience offered by its many national stud farms and thoroughbred breeders. the fortnight will see the arrival of everyone who is anyone in the horse world from world leaders and decision-makers in the equine economy to national equestrian champions and plain ordinary horse lovers. The people of Normandy have responded to this world-scale event with impressive enthusiasm and commitment. normandy will be welcoming the world in caen, at the michel d ornano stadium, temporarily converted into an equestrian arena seating 20,000 spectators, as well as at the haras du pin national stud farm, the saint-lô national stud, now an equestrian centre, and in Deauville and mont saint-michel bay. the normandie 2014 organising committee decided to use these top equestrian, sporting and tourist sites as the perfect way of promoting the region s many advantages, preferring to temporarily convert existing facilities rather than building new ones, so as to retain the option of investing in a major regional project, elan des Jeux. For the first time in the history of the Games, this year they are to be accompanied by a territorial project designed to be a catalyst for the region s development. the french government, the regional council of basse-normandie and haute-normandie, the general councils of the calvados, manche and orne departments, the agglomeration community of caen la mer, the city of caen and the games organising committee have initiated 18 development projects, including the major haras du pin initiative, the normandy business centre in saint-lô, investments in hippolia (calvados) and a joint tourism initiative with Atout france to make normandy the french holiday destination of choice for horse-lovers. Elan des Jeux is providing both the impetus and the resources, as agreed by the whole territory, anxious to make the most of the worldwide impact of the games. elan des Jeux has been gaining mo-

3 mentum over the past 15 months, as the people of normandy have taken ownership of the initiative. to popularize horse-riding and make the general public feel more a part of the equestrian fraternity, the partner organisations have supported and officially endorsed some 300 initiatives including cultural, sporting, and educational schemes, projects promoting the economy, tourism, or sustainable development, and social programs. At the same time, 30 education and training schemes, including riding lessons run by 180 primary schools and 32 leisure centres, have introduced 4,000 children to the world of horses, in 130 normandy riding centres. 3,000 volunteers have also been trained and will be available at the competition venues and in the games Village. 300 businesses have also joined the movement, bringing with them their employees, clients and suppliers. being involved in the games offers a fasttrack to the future. During the Games fortnight, the whole region will be joining forces to promote Normandy and its areas of excellence. in the games Village, dedicated areas will showcase the many talents that contribute to the equine sector s dynamism and promising future. everyone involved is already making preparations, meeting and greeting, and working as a team to show off the very best the sector has to offer during the equestrian fortnight. for so special an occasion, the people of normandy have thrown off their reserve and are proud to show their pride and delight in welcoming the equestrian fraternity and the general public from all over the world. laurent beauvais, president of the basse-normandie region, chairman of the normandie 2014 organising committee gip (public interest group) : What s happening here is both innovative and very promising for the future. Normandy s World Equestrian Games are unusual in that they also encompass a territorial project that itself gives extra impetus to the equine sector. Our project is dynamic and determined, revealing hidden talents, accelerating projects, and uniting initiatives under the same banner CONTeNTS part 1: from land of horses to land of games part 2: We Are the games part 3: normandy one territory, one team overview of the equine sector in normandy Normandy equine excellence map ADDress book 3 INFO+ elan des Jeux, a TerriTorial project organised in conjunction WiTh The alltech Fei World equestrian games 2014 normandy. An initiative led by the French government, the Basse-Normandie and Haute Normandie regions, the Calvados, Manche and Orne departments, the city of Caen and the agglomeration community of Caen la Mer, and supported by the european Union. The territorial project comprises 18 initiatives that will help structure the equine sector and the region over the next 15 years, nearly 300 projects connected with the Games throughout the region over a 15 month period, and the united presence of all the area s local authorities and actors at the Games Village, where they will present Normandy s many areas of excellence during 15 days of festivities. >

4 4 Part 1 From land of horses to land of Games

5 Normandy s equine sector has but one ambition: to always stay a neck ahead! Cutting-edge research, support for innovation and new businesses, education and training, major national stud projects, world-wide promotion of its skills and expertise: for over 30 years, Normandy has been quietly building an unassuming but effective equine ecosystem, and is now displaying its creative strengths and capacity for renewal in a highly competitive context where each must strive to stay ahead of the game. Local authorities and stakeholders in the sector are taking advantage of the worldwide impact of the Equestrian Games to present a united front. Read all about this booming sector. > Hippolia, research and innovation to improve horses health A state-of-the-art science platform open to the global community For over 30 years, the Basse-Normandie region and the Calvados General Council have not stinted in their support for equine research. In the name of the public-private partnership Hippolia, they have been implementing a strategy that is crucial to the sector s development. A state-of-the-art research platform, a Centre of Excellence and a Foundation have all been created and continue to thrive in Basse-Normandie, to the dual benefit of both the sector and equine health. Two teams work side by side at the Goustranville equine research centre in Calvados. The French Agency for Food, Environmental and Occupational Health & Safety s Equine Pathology Laboratory focuses mainly on controlling the health risks related to infectious and parasitic diseases in horses, and has been awarded European Union Reference Laboratory status for several equine diseases, while the Alfort National School of Veterinary Medicine s CIRALE (French Centre for Imaging and Research into Equine Locomotor Disorders) is working on improving horses performance, and has achieved world wide recognition for its work on osteoarticular and musculotendinous diseases in horses. Another partner in this platform is the Frank Duncombe Departmental Laboratory at Saint-Contest, near Caen (Calvados), now a member of the LABEO GIP (Public Interest Group). Specialising in animal health, the laboratory s work on equine diseases is at the very cutting edge of current research, and it is one of Europe s leading equine biology operations. FOCUS The Hippolia Foundation, committed to health Since 2011, this foundation the only one in France to focus solely on research into equine healthhas been working on challenges so great that they can only be addressed satisfactorily if crucial private investment comes to the aid of public funding. Horses are top-level athletes, and as such they too can fall victim to professional disorders, with the resulting financial losses creating havoc with a company s economic health. Moreover, both operators in the sector and horse-lovers alike are becoming increasingly concerned about horses health and well-being. And, when it comes to public health, we must never forget that the close relationship between man and horse cannot help but make us wonder about the danger of contagious diseases spreading to man. With Hippolia s support, biologists, veterinary surgeons, and clinical biologists are studying viruses, bacteria, and the locomotive and respiratory systems. Such inter-disciplinary initiatives are weaving cross-functional studies involving research both in the laboratory and in the field, in direct contact with horses. The results benefit stake-holders right across the sector, providing solutions that have a direct impact on the animal s well-being as well as on risk control. 5 Part 1

6 6 Part 1 INFO + Contacts in the address book p.36 > This unique platform is open to a whole community, who can use it to develop their own r&d programmes, the objective being to unite all the main forces in french equine research and, by combining their various skills and state-of-theart equipment, become the world leader in equine biotechnologies and locomotor system imaging. the local authorities are planning further investments in the site. the hippolia competitive cluster - An ecosystem bursting With creativity normandy businesses created After ApproVAl by the hippolia cluster Chevalait approved 2007 milk from draft mares company specialising in fresh mare s milk for human consumption or for use in cosmetics, produced by means of a unique process and sold throughout france via the organic food network. ContaCt Julie WaBBES - orne FOCUS equi-ressources This is France s only platform for connecting supply and demand with respect to jobs, work placements and training courses in the equine sector (flat racing, trotting, sports, and all other associated activities). Created by the Hippolia cluster in collaboration with the French Horse and riding Institute (Institut Français du Cheval et de l equitation) at the Le Pin National Stud, the Job Centre and the Basse-Normandie region, the company first gained experience in Normandy but now operates throughout France. > the state-endorsed hippolia cluster currently counts 130 industrial and service businesses connected with horses health and well-being, performance, hygiene and care, food, equipment, transport, etc., as well as research, education and training centres, and the sector s various administrative bodies. The cluster has endorsed and hatched over 100 innovative new projects, invested 65 million euros in R&D projects, and helped to found 10 new businesses, 6 of which resulted from approved projects. In the context of the Elan des Jeux project, the cluster has taken new steps to promote competitivity and job creation. EquiEnergie approved 2013 biomass recovery and transformation into energy source green research has developed a process for recovering horse manure by transforming it into a solid agrofuel. it plans to create 10 production units in the horse sector over the next 5 years. ContaCt Green Research Caen, Calvados Biopic approved 2009 real-time monitoring of animal health - biotechnology by planting a biochip in an animal, physiological measurements can be taken and then processed in real time and added to the biopic data base. breeders can check on an animal s condition through the biopic portal (e-vet service). biopic won équidéfi, the first com-

7 petition run by the National Studs. Contact Dr Frédéric ROULLIER BIOPIC Caen, Calvados RESPE de l Association Vétérinaire Équine Française - approved 2008 national epidemic surveillance body founded in Basse-Normandie, whose network is of great significance for the World Equestrian Games Normandie Today the RESPE is the benchmark organisation, relying on the vigilance of some 500 vets. Contact Anne Couroucé-Malblanc / présidente du Conseil Scientifique et Technique du RESPE et vétérinaire coordinateur du Comité d organisation Normandie 2014 TOP FER - approved 2009 the horse shoe revolution Vets and veterinary clinics including CIRALE prescribe tailor-made orthopaedic horse-shoes to treat diverse disorders (bone problems, tendonitis, etc.) and suit the various disciplines (endurance, racing, trekking, etc.) MVGA Blacksmiths have developed an innovative new digital machining process for horse-shoes, which can create new types of shoe to suit the various specific requirements (disorders, disciplines, etc.) The product was first developed and marketed in MVGA won the 2009 Concours Equidéfi proze in the Company R&D category. Contact MVGA maréchalerie Anguerny, Calvados - Antony GOUYA Equithalasso member of the 2013 Hippolia cluster and therefore benefiting from support and guidance in developing its business. Seaweed healthcare and fitness treatments for horses for the first time in France. Equithalasso treatments take place in the equine rehabilitation centre at the Haras de la Belletière stud in Mélicourt (27), one of the best-equipped equine balneotherapy centres in France. Contact Bénédicte Lucazeau 7 Part 1 Horse Body Fit - approved 2011 hi-tech safety vests A new, ergonomic, reliable and easyto-use safety vest worn by top-flight riders. The vest is designed to ensure that the parts touching the rider move with the body and maintain a close fit. Contact Pro Shop RXR - Monsieur David SCHULLER / Le Mesnil-Berard, Orne PROTEO approved 2006 new generation horse-box A horse-box that is more ergonomic and practical, as well as being lighter and safer for the horses. It has become one of the most popular items in the company s product range. Contact Vans Theault Avranches, Manche Olivier PAULMIER

8 > the normandy Horse Brand is off to conquer the World 8 Part 1 growing competition from abroad means that not only must we produce quality horses we must also learn to show them off, sell them and export them. Since 2010, with the imminent arrival of the World Equestrian Games looming just ahead, the Normandy Horse Council began building an international expansion strategy. professionals in the sector joined forces to ride the wave of the elan des Jeux initiative as they launched a whole programme of activities drafted in conjunction with the territorial project, assisted by funding from the european FEDER fund and france s Eperon fund. the initiative is now beginning to bear fruit. the sector already has a permanent representative in china, has taken part in trade missions and shows from brazil to hong kong, and has identified 2 very promising target countries, each one the size of a whole continent! the united states, which hosted the 2010 games in kentucky, is a friendly territory where hunt seat riding (an American classic riding discipline combining dressage and jumping) is potentially an excellent market for the selle français breed, born to appeal to American buyers. And in china, a country which does not produce horses, a very well-off clientele a kind of horse gentry is developing a fondness for both riding as a hobby and racing (harness-racing and flat-racing). As for the games, their approach has seen increased demand from foreign breeders, buyers and riders, for bespoke normandy horse tours. normandy horse trade fair, international trade show: the place to be! the equine sector fully intends to make the most of the equestrian games to demonstrate its skills and expertise throughout the whole two weeks in the games Village. the normandy horse council is staging its first trade show, which will gather together professionals from the length and breadth of france and from top to bottom of the sector: stud farmers, horse-breeders, trainers, businesses, stud farms, tack manufacturers, training centres, healthcare workers, feed producers, etc. the overriding aim is to make normandy the venue for an annual trade fair that is the equine equivalent of space, the animal farmers annual trade show. the normandy horse trade fair will be open to the general public but will have special exclusive events just for professionals private business salons hosted by the show s sponsor, equidia life, speed-dating events, real estate, legal and financial advice for people seeking funds to back their project, etc. And to

9 take things beyond the border, a special Village des Régions will see haute-normandie, picardy, nord pas-de-calais and brittany all rubbing shoulders in one place. normandy horse DAy: september 5 th, 2014 it s All go At the saint-lô equestrian centre it s all happening: on just one day during the games, the world of horsebreeders in its entirety will be descending on just one place, to show us the meaning of just one word and that word is excellence. A totally unique event labelled elan des Jeux and, of course, how could it be anything other than a team effort, in view of the nature of the games! everyone will be there to make sure the day goes with a bang: the stud book selle français association, the french horse-riding Association (société hippique française), the normandy horse council, normandy horse, saint-lô equestrian centre, Agence nash. selle français will have the starring role in its native land, its stud book presenting 80 of the most beautiful brood mares or mares competing in the championship finals for 2 and 3 year olds, the future of a breed that has high genetic potential. other not-to-be-missed events include: private sales and auctions of elite horses by the nash agency, handpicked selle français, and the foal fair (this year s foals presented by their breeders, a much appreciated manche tradition). And, as the people of normandy love all our four-hoofed friends, the public will also be able to get close to normandy cobs, percherons, french saddle ponies, Arabian horses and cotentin donkeys, or enjoy an evening show by elite riders les ecuyers du cadre noir de saumur, after watching driving and drafty-horse displays presented by the national stud. it s all happening, it really is! INFO + diary Contacts in the address book p.36 MONdAy SePTeMBer 1 ST, 2014, is a rest day right in the middle of the Games fortnight. But not for the professionals and decision-makers of the horse world, who have been invited by the Ouest-France newspaper to attend the equine industry s 1 st national conference in Caen ( Assises de la filière équine ), where they will spend the day, organised under the elan des Jeux banner, discussing the sector s economy and Normandy s advantages in relation to the rest of europe. For further details or to register for the event: >www.assisesfiliereequine.com FOCUS equures, For equus and respect: FrANCe S FIrST environmentally FrIeNdLy equine BrANd An eco-friendly label for the equine sector? People are already talking about this scheme, launched by the Normandy Horse Council and endorsed by Hippolia. It goes without saying that our horses health and well-being are paramount. And obviously we have to protect the land where champions are born. But now the profession is keen to meet public expectations and create added value with a quality label. equures is a label for equestrian riding and training centres, competition stables and breeding farms. The three stage assessment encourages applicants to continually improve their environmental performance. 6 businesses have already been awarded the label, which entails commitment to horses well-being and protecting natural resources, using local suppliers wherever possible and controlling waste production and energy consumption. By drawing up its own scheme and standards, the equine sector intends to remain a neck ahead! FirST 6 businesses To be awarded The equures label: Pôle international du Cheval de deauville (Calvados), ecole des courses hippiques de Graignes (Manche), ecurie des Corvées (Manche), Haras d ecouché (Orne), elevage de Cabue (Orne), Cravache d Argentan (Orne). 9 Part 1

10 10 Part 1 FOCUS The international School of equestrian professions is racing ahead To 2016 More and more countries have been applying to learn about horse-related professions at the Le Pin stud, in their quest to set up their own top quality breeding schemes, be they in Asia, Australia, Korea, or elsewhere. In 2013, the training centre offered foreign students tailor-made courses (Normandy Horse Training Program). but now the stud is entering a major new era, as it is to open an international School of equestrian professions. First mooted by the Normandy Horse Council and the Association for the encouragement of French Horse Breeding (Société d encouragement à l élevage du Cheval Français), the idea of installing the school at the Le Pin National Stud quickly gained the support of both the Orne general council and the Basse-Normandie region. The school will teach such skills as caring for horses, training them, and blacksmithing, and train jockeys, judges, starters, racetrack marshals, and so on. Plans include building a new one thousand metre sand track, refurbishing a 26-bedroom building, and stables for the nearby race-course in all, over 5 million euros are to be invested. The Le Pin stud has clearly stated its intention to be an international training centre, and the project has now spread to a business incubator whose young companies will give the students practical tasks to complete. And thus is new talent born. > FrencH national studs look to the FUtUre normandy has two jewels in its crown, two true figureheads for the equine and tourist industries, in the shape of the Le Pin and Saint-Lô National Studs, in the Orne and Manche departments respectively. They both have an impressive past and, what is more, both have already begun to prepare their future (the first of the 22 french national studs to do so). the local authorities (the basse-normandie region, the orne and manche general councils) have joined forces with the french government (the ministry of Agriculture, and the french horse and riding institute, or ifce) to draw up specific new rules of governance for each site. there has already been significant on-site investment (4 million euros at le pin, 15 million at saint-lô), and tens of millions of euros have been set aside to fund their future plans. The Games have served as a catalyst for these transformations, the aim being to further develop the potential of these places that are the very nerve centre of the industry crucial to its success and hence to employment and the region s image in the eyes of the world. the le pin national stud: A major project to become An international equestrian magnet the majestic wrought iron gates topped with a golden horse s head newly renovated in honour of the games open the way to the chateau, along a drive flanked by long red-brick stables. the château s terrace overlooks two new installations built specially for the normandy 2014 games eventing trials: a big dressage arena and the 6.7 km cross-country course. With new facilities such as these, the le pin stud is sure to have a great future staging top level international sporting events. le pin also has other strings to its bow, such as stallion-handling and covering, which operates through a breeders cooperative using the skills and expertise of stud employees, all of whom are keen to ensure the survival of these ancestral techniques. the stud is also the orne department s most popular tourist destination (160,000 vi-

11 sitors, of whom 40,000 paid admission fees) and, in addition to its museum, it stages a range of other tourist events including exhibitions and shows. the new system of governance, drafted by the orne general council and the basse-normandie region in conjunction with the french government, will enable it to increase its tourist offering still further, by improving accommodation capacity for major events and themed holidays etc. the stud school already attracts 700 students to its courses each year (equine reproduction, breeding techniques, blacksmithing, saddlery, horse-riding, carriage-driving) and the new provisions include significant growth in this area. the saint-lô equestrian centre: Where riding rhymes With business AnD events saint-lô is justly famous for sports horses, staging competitions on 150 days of the year for riders of all > normandy, WHere Horses and HolidaYs Go Hand in Hand over the past 10 years, there has been an enormous leap forward in the popularity of horse-riding as a sport, hobby or holiday activity (700,000 licences sold, an increase of 54 %, france s 3rd largest sports association, around 1.5 million riders). the craze is clearly extremely promising for the equine economy. in normandy, the equestrian and levels and abilities. of course this is hardly surprising, with the manche department being the cradle of the selle français breed as well as a mecca for horseball fans, who will be able to watch a four-day demonstration tournament at the 2014 games. events and gatherings have always been a feature of the sector, and here the tradition is particularly strong (jumping, driving, dressage, harness-racing, drafthorses, etc.) the normandy horse show, the main event of the horse-breeding world, also takes place here, offering ten days of trade, sport and festivities every summer. over the next few years saint-lô s profile is set to rise even higher, as 7 years of building work costing 15 million euros come to fruition, and the equestrian centre takes on a major role in the strategy to promote all things horse-related in normandy and ensure that normandy stays a length ahead of the international competition. tourism industries have been working together over the past 5 years to build a very proactive strategy, which has been further strengthened by the territorial project triggered by the games. the strategy s objective is to become the number 1 french holiday destination for horse-lovers. major routes and short hacking trails, riding centres FOCUS INFO + equestrian games give The normandy horse business centre a boost Nowadays, international clients have come to expect a straightforward, effective service, which is why the idea of searching out as many suitable horses as possible, getting them together under one roof and then presenting them to potential clients seems a good way to go. And that is exactly what the Normandy Horse Business Centre at the Saint- Lô equestrian Centre does, offering a service much appreciated by dealers and riders alike and the perfect way of showcasing the industry s horses in a completely professional manner. For some years now, selections of horses have been assembled at the request of foreign clients from America, Canada, Sweden and, more recently, Korea. The idea caught on, and now forms an integral part of the sector s international promotion strategy, initiated by the Normandy Horse Council. Such showcases of equine excellence, further boosted by the Games, is coordinated jointly by the local authorities and professionals in the sector. Contacts in the address book p Part 1

12 FOCUS The National Stud Trail Ride From Le Pin to Saint-Lô, 190 km of top quality trail that can be broken down into shorter stages 12 Part 1 INFO + William the Conqueror s Ride From Veys bay (on the Manche- Calvados border) to Falaise, 210 km following in the epic footsteps of a young William the Conqueror The Abbey Trail 155 km in the Manche department, from Cerisy-la-forêt to Mont-Saint- Michel, following the Norman abbey trail Riding the Seine River Valley Following the Seine as it meanders through the valley, this is 76 km of forests and abbeys, linking Jumièges, Saint-Wandrille and Valasse abbey Other trails: Heritage and Culture in Mont St Michel Bay (110km) and Tour du Bessin (87 km), plus another 60 waymarked riding trails... See the circuits on the map p.32 and accommodation, professional training Normandy is digging deep to make horse-riding in the heart of the country something that everyone can aspire to and ensure that the necessary local equestrian and tourist structures are there to back it up. It s the horses turn to drive local planning policy! Trail rides and short treks There s no better way to discover the scenery than on horseback, and Normandy has such a lot of contrasting landscapes to offer. From short, one-day treks to the region s 4 superb new trails, riders will enjoy riding through the patchwork of fields and hedges for which the region is famous (bocage), through forests, along river-banks, from stud farm to abbey. All the wellsignposted trails are shown on a special IGN map, and along the way riders will find approved accommodation welcoming horses and riders, water-points, blacksmiths, saddlers, etc. A trip behind the scenes Triggered by the World Equestrian Games, various businesses in the sector are opening their doors to people who love horses but don t necessarily ride, giving them an opportunity to see what goes on backstage at horse-farms, studs, race-courses and riding centres: a chance to see professionals doing what they do best! > Treat yourself to a holiday on horse-back in Mont-Saint-Michel bay Manche Tourisme offers a range of all-inclusive riding holidays suitable for all levels of experience - ideas for week-end breaks in Normandy. >

13 > Horses Get BacK in the saddle! it all started in 1993, when someone in saint-pierre-sur-dives, in calvados, brought a horse back into service in the town. now it s the turn of pola, the town horse, to take the children to school (like in thury-harcourt), take visitors on a guided tour of the town or an excursion, or help with waste collection (like in trouville-sur-mer). In the Manche department, Mont Saint-Michel is the first tourist site to use horse-drawn transport, to the great delight of the visitors who choose this peaceful way of crossing the bay. INFO + Workhorses are making a major comeback, with over 300 french communities using them for green space maintenance, street-cleaning, transport, safety, path and road maintenance and forestry work. horses are great mediators and peerless facilitators. they are so well-liked that they even encourage good citizenship and good practice! natural horse-power is acclaimed for its versatility and low cost compared to engine horsepower. Territorial horses, as they are called, obviously take first place in an economy based on draft horses, horse-breeding, equestrian education and training, crafts and skills (saddlery and harness-making, blacksmithing, etc.). And it therefore goes without saying that normandy is leading the race in this new market. The Manche department also boasts the Saint Hilaire du Harcouet Agricultural College, which teaches all sorts of horse-related trades and professions, from carriage-driving in urban and tourist areas to blacksmithing or managing an equestrian business. normandie trait, in brecey, works in partnership with the le pin stud, offering work placements to students studying for a qualification in carriage-driving. the company promotes the various services that draft horses can offer the community. Contacts in the address book p.36 Commission Nationale des Chevaux Territoriaux (National Territorial Horse Commission), a non-profit organisation (Calvados) - FOCUS WorK-horSeS are in The SpoTlighT at The games village There was no way the French national Work-horse committee was going to miss the main equestrian event of particularly when it was taking place in normandy, birthplace of the percheron and the norman cob. Throughout the 15 days, the public will be able to see the whole gamut of modern-day uses for natural horse-power as they are put through their paces in the Games Village. Waste collection, green space maintenance, harrowing the events arena a dozen towns, twenty horses of various breeds and their handlers, plus various types of horse-drawn vehicles will all be showing what they can do, and there will also be demonstrations of exactly how work-horses can be used in both town and country. Local authority council members are warmly invited to come and find out how horse-drawn transport can be put to very practical use in their communities. The project is being funded by the Normandie 2014 Organising Committee s Sustainable development and Innovation Fund (5% of the takings of the private companies in the partnership). 13 Part 1

14 14 Part 2 15 months of preparation and 300 projects We Are The Games!

15 So what are you going to do for the Games? 15 months ago, the people of Normandy answered that question with enthusiasm and commitment, developing new initiatives, setting up projects and stating their intentions. equestrian Games? Yes please! in 2013, the elan des Jeux partners launched a call for initiatives backed by special funding, in addition to which a sustainable Development and innovation fund would contribute 5% of private income from the games budget. this resulted in all sorts of proposals, including riding lessons for beginners and advanced riders, offers to help organise the Games, exhibitions, an introduction to the equine professions, social actions, etc. In all, nearly 300 proposals were officially endorsed by or associated with the Elan, ensuring that the Games spirit would echo throughout Orne, Manche, Calvados and Haute Normandie. communities like Argentan, falaise, and tinchebray, along with the perche natural park, various districts in caen, hérouville st clair, Alençon, and so forth, ensured that horse culture reigned supreme throughout the whole year. equestrian shows and exhibitions were staged to bring to the foreground the equine culture, buried in the memory and heritage of the region. in all, the organising committee distributed 10,000 invitations to the games to all the region s stake-holders, students, young people and businesses who had given their time and support to the elan des Jeux. 15 Part 2 > YoUnG, GiFted and norman First in line to roll up their sleeves up were the young people of Normandy, who recognised the Games as a learning opportunity as well as a chance to be creative, via a range of educational projects. Throughout the academic year, 6 schools and colleges made the Games the central focus of their project work, encouraging students to learn, take part, and experience things they would never forget. Apprentices and students alike were temporarily transformed into Games makers. Say it with flowers the flower-beds and tubs providing a colourful welcome to visitors on the main thoroughfare and central square of the games Village have been made in the workshops of the lycée Agricole institut lemonnier agricultural college in caen and the saint-gabriel-brécy landscaping and horticultural college (eph) in the calvados department. meanwhile, apprentices studying in the horticutural department at the icep/cfa in caen are to be responsible for composing the 200 bouquets handed to winners during the 28 medals ceremonies they will be justly proud when they see their compositions given to the best riders in the world! Ways with wood students learning wood-related trades are making some of the competition equipment: at the lycée laplace in caen they are making the pattern markers for the reining competitions, while students at the cfa caen calvados are making the judges chairs for this event. Social networks for three students preparing a master s Degree in sports management at the university of caen basse-normandie, playing an active part in the games digital strategy has involved providing ideas and content for the social networks, communicating with bloggers and, for one or two of them, becoming community manager for the duration of the games.

16 > time to ride! More than 4,000 of Normandy s young people have tried horse-riding for the first time over the past year, and some of them have taken a real liking to it. Wherever you look, young people have been living and breathing horses in Normandy, through a variety of schemes involving either an introduction to riding or riding skills vement and improsharing. 16 Part 2 happiness is horse-shaped 2,800 of basse-normandie s primary school children have discovered the joys of horse-riding through a key stage educational project. in the orne and manche departments, 900 youngsters attending approved holiday or after-school activity centres (Acm) have enjoyed a series of introductory riding lessons, with instructors from the centres having learnt how best to convey the purpose of the project. 100 disabled youngsters aged 6 to 20 who attend special establishments (ime, itep and iem) have been able to take advantage of specifically designed modules in equestrian centres, while 700 children attending leisure centres and 540 secondary and tertiary students and leisurer card holders have also been entitled to introductory horse-riding courses. All 4,000 of these youngsters have also been invited to attend one of the Games sporting events and visit the Games Village. A call for projects was also addressed to the secondary schools of haute-normandie, and students from the 9 schools selected were also able to take advantage of an introduction to horse-riding (esc sainte Agnès - Jeanne d Arc, Vernon, raymond queneau, yvetot, Jean-baptiste colbert, le petit-quevilly, Jules le cesne and Auguste perret, le havre, risle seine, pont-audemer, la providence miséricorde and grieu, rouen, and André maurois, elbeuf). Champions the les rênes de la Vie association in st-lô was entrusted with organising the french para-equestrian championship which took place in June at the saint-lô equestrian centre, while the equilib association obtained equipment to help disabled riders (special saddles, equilève mounting apparatus), which is now available at the shuc equestrian centre, near caen. One Foot in the stirrup the basse-normandie Department for youth, sports and social cohesion is helping various establishments under its supervision (ime, ehpad, itep, esat, youth clubs and workers hostels etc.) to build educational projects on the equestrian theme. the objective of these initiatives is to set up ranches from may to July 2014 in various districts of the city, in keeping with city policy, in three medico-social centres and a marquee for the various health centres. Visiting members of the local population will be introduced to equestrian activities and the world of horses. in calvados, manche and orne. horse-drawn caravan in louvigny (near caen), a dozen or so long-term unemployed people were encouraged by the bernard de guitaut training centre to help build a wooden caravan that could be drawn by a draft-horse. the so-called elan s project, supported by the basse-normandie regional council with a view to helping those involved find their way back to working again, encouraged team-work, application and self-motivation. Urban cowboys! What s a good way of introducing children to horse-riding? from autumn 2013 to summer 2014, a travelling mini-ranch set up shop in the various districts of caen to give thousands of children demonstrations and their first pony ride, cowboy style! A caen city initiative. Elan s children visit the Le Pin and Saint-Lô national studs 2,800 school children and nearly 1,000 young people enjoyed a day out at the region s iconic studs, where they learnt about horses and related professions as they were given a tour of these remarkable places.

17 Stormin Norman the inhabitants of the grâce de Dieu district in caen and children from three local school complexes have been building a mascot for the games a 3 metre high norman! initiated by the grâce de Dieu caf socio-cultural centre, norman s great journey has been keeping a whole district busy throughout summer > equestrian clubs included in the Games strategy normandy s regional riding committee (coren) and 132 of basse-normandie s 342 equestrian centres have been introducing the general public to horse-riding under the impetus of the elan project. the scheme has been a great success, particularly where youngsters are concerned, thanks to the school riding project in fact demand for an introduction to horse-riding greatly exceeded initial expectations, with over 4,000 children trying their hand at horse-riding before the start of the Games. other educational activities associated with horses have also been launched normandy is taking advantage of the games to narrow the gap between riding clubs and the general public in the hope of bringing horse-riding to the fore once more in the land of horses. Meanwhile, an economic platform to help clubs implement development projects has been set up in the wake of the games the first zero-rated loans to finance investment have already been allocated so that clubs can improve their facilities and provide riders with a better service. Saddling up for the Games! here s a way into the world of horses that s both easy and fun. The 28- page booklet presents the various disciplines included in the Games, normandy s champions, the different breeds of horse, and lots of good reasons to go horse-riding in one of normandy s 650 equestrian centres. 300,000 copies of the booklet have been given away to pupils attending schools in the region as well as to the general public. Another idea first mooted by normandy s regional riding committee (coren) and financed by elan des Jeux and the normandie 2014 organising committee s sustainable Development and innovation fund, is a translation into english completed partly by students in the year 10 european stream at ouistreham comprehensive school, under the guidance of their teacher, stéphane, who also acts as volunteer recruiting officer for the games. now that s what s called cross-channel commitment! Holiday activity book this activity book, intended for ages 6 years and up and produced by the city of caen in conjunction with partners of the elan des Jeux project and the coren, is a fun way to introduce children to both the world of horses and that of their own region. the activity book is packed with pictures, drawings and games about horses (naturally!) anatomy, racing, coat, gait, food; riders equipment, position, etc.; and the equestrian professions. equestrian disciplines are there too - dressage, show-jumping, etc., and so, of course, is normandy. 25,000 copies of the activity book have been given away to normandy s primary school children. Hooray! It s the holidays! 17 Part 2

18 18 Part 2 STéPHANe (14) Project a great image of Normandy Stéphane an english teacher from Caen, has followed his region s application to host the 2014 World equestrian Games right from the start, in during the Games, he will be helping the volunteer base providing guidance and support and doing his best to maintain a feeling of team spirit in this gathering of people from so many different origins. A volunteer himself, Stéphane was keen to give of his own time and do his bit to add to the human dimension of the event. at the 2012 London olympics I was overwhelmed by the way we were welcomed by the volunteers we met. We enjoyed their company and they projected a great image of the olympics. So I wanted to do the same! While I was helping to recruit volunteers from English-speaking countries, I noticed that they all wanted to meet people and share the excitement. My team-building mission gives me a chance to look after the teams and make sure they have some really exciting experiences, so that they all come away with the feeling that they ve been part of a totally unforgettable adventure! > volunteers - the very spirit of the Games! You couldn t do it without the volunteers! Their commitment, expertise and passion are crucial to the Games success. the organising committee has recruited 3,000 volunteers, and while most are from normandy some are from other regions, even other countries (9%). What makes then tick? Why are they doing it? first and foremost, it s their love of horse-riding. often riders themselves, they are keen to rub shoulders with their idols (of both the equine and the The horses and riders safety has to come first daniel (61) human varieties) and are imbued with the high standards and meticulous attention to detail that are part and parcel of their favoured sport. They nearly always talk about wanting to do something special, to take part rather than just watch, to get involved, feel useful, and step out of their comfort zone. And there is always the universal notion of friendship, the kind that is born of common values. daniel owns a stud in the Orne department, where he breeds saddle horses and carriage horses. He feels Normandy was the obvious place to hold the equestrian Games. We are France s leading horse-breeding region and there isn t a single top level competition that doesn t have an ace rider from normandy in it. As a volunteer for the Games he has been assigned to the Le Pin Stud, where he has been in charge of safety arrangements at major events for many years. For me, it goes without saying that I ll be putting all my experience to good use at the Games Safety is first and foremost about the horses and their riders. to keep the public at a safe distance and ensure that the trials run smoothly, you have to be able to use your authority! In some situations mistakes simply can t be tolerated.

19 MAxIMe (50) I ve always loved horses and organising things This 21 year old student from Granville has gone in for volunteering with a passion. Having volunteered to help with the preparatory trials in Sartilly and Caen in 2013, and then helped out the communication team on the Organising Committee s road Tour, Maxime manages to combine studying, paid work and volunteering for the Games. And he does it all so well that the organisers have offered him a temporary job as logistics coordinator at the exhibition Centre and Zenith Arena in Caen! The games introduced me to events organising and now i ve changed direction and plan to study events management in paris. 19 you ve got to have someone on duty everywhere régis (27) recently retired, likes the outdoor life. At home in the eure department he rides his own horses, but at the Le Pin Stud he will be helping people find what they re looking for. He claims to be ready for anything: of course I love looking at horses that are internationally famous But if volunteering at my riding club in Conches en ouche has taught me anything, it s that you ve got to have someone on duty everywhere! I m going to be greeting people and helping them find their way. and I m really proud that such an event is taking part in the region where I live, even if I wasn t actually born in normandy! BeNOÎT (76) It s all about team spirit Benoit is a member of a driving team and lives in Seine-Maritime. He has competed in two driving world championships as groom, which means that, amongst other things, he helps with navigation and keeping the carriage balanced. When the Organising Committee asked him to manage the stable teams, the primary school teacher jumped at the chance. I d spent four years working as a volunteer at the international driving contests at the Le Pin Stud, so it made sense to help out at the World Equestrian Games when I was offered the opportunity! In Caen I will be working with the teams to make sure the stables are impeccable, so that both horses and riders can feel at ease. Because I ve competed myself I know how to listen to handlers and riders and make sure they re happy with things. as far as I m concerned, volunteering is always a win-win situation, because it s by watching and talking to other people that you learn the most! Part 2

20 > the economic FraternitY Gets off to a FlYinG start 20 Part 2 normandie DrAinAge (calvados) normandie Drainage is building the riding grounds in caen, in collaboration with eiffage tp (calvados) and world-famous specialists toubin & clément. This Montchauvet SME has plenty of experience in grounds for everything from national studs to racecourses, not forgetting ridingschools of course. it offers fencing, ground building and maintenance services, for both harness-racing and flatracing. the company s constant quest for high performance, low maintenance grounds, that offer improved comfort and maximum safety for both horses and riders, has been put to good use for the coming World equestrian games, and ceo paul-jacques tanvez and his employees did not hesitate to join club normandie 2014 so that they could enjoy the games experience together. Each in its own way, Club Normandie 14 sponsors, official suppliers, partners and supporters have been doing their bit to make sure the Games get off to a flying start. For the past 15 months, not-for-profit associations, retailers, small, medium and larger companies - complete with their staff, suppliers and customers have added the efforts of thousands of supporters and partners to make sure the Games are a great success, their commitment inspired by their desire to show Normandy off to the world. club normandie 2014 THe FIrST SUPPOrTerS CLUB FOr BUSINeSSeS Normandy s businessmen have become the first official supporters of the World Equestrian Games. membership is open to every kind of business and the fee of under 90 euros entitles them to proudly sport the special games jersey. in all, some 300 normandy associations, shops, tradesmen, craftsmen, professionals and businesses have joined the club, which gives them an opportunity not only to share their enthusiasm but to experience the event as Vips! normandy s big businesses lend the games their support GAMeS CLOTHed By SAINT JAMeS based a stone s throw from mont saint-michel, normandy business saint James (300 workers) has been making nautical clothing since 1889 and has been awarded the entreprise du patrimoine Vivant (living heritage company) label. saint James is also the official clothier for the organising committee of the fei Alltech tm World equestrian games 2014 and the fei judges and referees. the 250 outfits made by saint-james will be seen by the whole world during the fantastic equestrian fortnight. saint James is also licensed to sell copies of all the official outfits in its network of boutiques. crédit agricole de normandie A BANK THAT SHAreS THe GAMeS VALUeS 1 out of every 2 people living in basse-normandie is a customer of the crédit Agricole de normandie. The bank s recognised expertise in the equine sector made it an obvious choice for the role of official bank and insurance company for the Normandy 2014 Games, all the more so because it shares the ga-

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