DBIT. Render 2013 DDM DBIT DMAT DISM DVEMG DDA DIT. Render 2013: SINGAPORE POLYTECHNIC School of Digital Media Infocomm Technology Graduation ebook

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1 Diploma in Digital Media Diploma in Business Information Technology Diploma in Music & Audio Technology DDM DBIT DMAT Diploma in Infocomm Security Management DISM DBIT Diploma in Business Information Technology Diploma in Digital Animation DDA Diploma in Visual Effects & Motion Graphics DVEMG Render 2013 Diploma in Information Technology DIT Singapore Polytechnic graduation show of the School of Digital Media and Infocomm Technology (DMIT)

2 TABLE OF CONTENTS

3 FOREWARD RENDER 2013 Welcome to Render 2013, the annual graduation showcase of the School of Digital Media and Infocomm Technology (DMIT). We cordially invite you to visit the showcases put together by final-year digital media and infocomm technology students on 8 & 9 March 2013 at the Singapore Polytechnic Convention Centre. This ebook captures the works produced by our graduating cohort. These students are the pride and joy of DMIT and they have put in their heart and soul into their projects. I am sure you will find this ebook an enjoyable read! This year marks a significant milestone for DMIT as the first batch of students from the Diploma in Visual Effects and Motion Graphics (DVEMG), Digital Animation (DDA) and Digital Media (DDM) completes their journey. Every one of these students will be showcasing their creative talent. Do visit their Cubes and check out their individual show reels and artwork. Georgina Phua (Ms) Director School of Digital Media and Infocomm Technology Students from the Diploma in Music and Audio Technology will also entertain you with their engaging musical performances and students from the Diploma in Infocomm Technology, Business Information Technology and Infocomm Security Management will impress you with their cutting edge projects. Be sure to visit their booths to check out their showcases.

4 DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY The Diploma in Business Information Technology (DBIT) is designed to equip students with both business and IT competencies to enable them to play a vital role in helping organizations combine business development with the latest in IT development. With an entrepreneurial spirit, they can help businesses tap on social media, mobile apps and business analytics tools, to gain a competitive edge and to harness their power to innovate business processes. DBIT

5 Cube X The aim of this project is to create a prototype of Cube X to encourage communication and collaboration between public servants and their partners through the functionalities available on Cube X. The purpose of having Cube X is to allow users to be able to make use of the tools online to work together and also socialise with each other. Lim Hong Jing Lionel Chen Xin Yi Teo Chia Yi Ong Xin Yi Tan Chee Seong Adobe Dreamweaver Adobe Photoshop Adobe Flash In order for users of Cube X to work together we came up with the idea of creating an online whiteboard ThinkSpace. With the help of ThinkSpace, users will be able to work within Cube X and minimise the time needed to meet up for discussion. Other functions like Centralised photo album is used to enable users to socialise on a common platform. Cube X is used to enhance communication and collaboration on a single platform instead of having the need to make use of many different platforms. With the tools that we have people would be able to minimise the use of different platforms to communicate and work together. This project serves to showcase our various skills and abilities in web design and web animation. This project would also be helpful in providing ideas to the public servant on what are the useful tools that could be used in a collaboration and communication platform.

6 Cube X Portal Woo Pei Fang Joanna Tan Yan Xian Jeremy Chua Yue Yang Angela Tan An Qi Peng Wen Liang Tan Chee Seong Public Service Division is the central people agency of the Singapore Public Service that influence 130,000 public officers working under 15 Ministries and more than 50 statutory boards. The responsibilities of the central people agency include: Nurturing bold and forward-looking public sector leaders Encouraging best practices and ensures that the skills of public officers remain relevant and up-to-date Setting direction for HR policy comprising of guiding principles and agenda, while Ministries have the control over administration and management of HR functions Suggesting solutions to long-term strategic issues across agencies This project introduces a new social collaboration platform known as Cube X portal. Cube X portal allows public service officers and their partners to do project collaboration and communicate more efficiently. The portal incorporates new features such as whiteboard, project collaboration platform, event creation, personal storage and poll. There are also live streams that automatically update whenever someone posts his or her thoughts. Cube X portal will gradually morph into an all-round social and collaborative network for public officers and their partners to improve collaboration and communication. The project collaboration platform allows users to be involved in project discussions interactively and keep up with the deadlines and schedule of project meetings. Adobe Dreamweaver Adobe Photoshop

7 Cube X Prototype Cube is the original intranet social portal made by the Public Service Division for the sole purpose of connecting all the Civil Servants and creating an online community which promotes informal interactions among all the members. The potential opportunities of this project is when the final website is launched and brings the external vendors closer to the Civil Servants and allows the interaction to push Singapore s progress further with the people and the government sector working together. Nai Wei Yang Tan Shu Bin Chan Yan QIong Ng Chen Kian Ng Boon Hao Joseph Tan Chee Seong Adobe Dreamweaver CS 6.0 Adobe Flash CS 6.0 Axure RP Pro 6.5 Adobe Photoshop We were tasked to create Cube X, the brother of Cube. Cube X is a social portal that is specially created for the Civil Servants. However, The unique point to this social portal is that it will be opened up to the external vendors who has been working closely with the government sectors and also to the companies which are interested to work with the government sectors. The purpose of this is to promote informality between the Civil Servants and the working partners and build friendships through work instead of just purely about work. Cube X is a project followed by the launch of Cube by Public Service Division. The main purpose of Cube X is to act as a social portal to encourage less formal interactions between the Civil Servants and external vendors. It is meant to build a strong bonded online community where interactions and feedbacks are abundance. As our team progress along the way, we saw potential of its growth and subsequently included new ideas and functions. Five brand new spaces was added into Cube X to boost not only its vibrancy but make it equally good for both work and play. We have namely Community X, Collaboration List, Catalyst, Clique and pace.

8 Enterprise Risk Management The project was commissioned by SAS Institute Pte Ltd. In every bank, data captured from its customers is enormous. The challenges are to identify and measure the risk and visualize the underlying relationships between the data. The main objective of this project is to design and create business intelligence solution, which involves creating risk management dashboards and detailed web reports to help the business users in decision making. We would like to showcase our skills in designing the risk analysis dashboard and web reports helping enterprises in decision making to minimize their risk efficiently and understand more about their businesses. Business Intelligence is rapidly industrialized in many companies. There have been increased career opportunities in this industry. Wang Dan Lin Xi Er Jie Ying Su Lay Phyu Tham Hwei Shin Tan-Ho Teck June The interactive risk dashboards show overview information covering areas such as Customer profitability, Regional Exposure, Capital Return, Detailed Risk Exposure, and Counterparty Exposure which are accessible from one single portal through the web browser. It makes use of the information map, which allows business users to filter or query the information without needing them to understand the complex query language and data structure. Business users can also view the detailed web reports of a certain subject area on the dashboards. The web reports utilize the multi-dimensional Olap Cube with its ability to drill down to detailed information with a simple mouse click. SAS Information Delivery Portal 4.3 SAS Enterprise Guide 4.3 SAS OLap Cube Studio 4.2 SAS Information Map Studio 4.2 SAS Business Intelligence Dashboard 4.3 SAS Web Report Studio 4.3

9 Enterprise Risk Management Alvin Ang Guo Wei Andy Poh Yi Juen Phway Phway Ngwe Tan Shi Hui Teo Hui Min Tan-Ho Teck June SAS BI Dashboard 4.3 SAS Data Integration Studio 4.2 SAS Enterprise Guide 4.3 SAS Information Map Studio 4.2 SAS OLAP Cube Studio 4.2 SAS Information Delivery Portal 4.3 SAS Web Report Studio 4.3 In the banking industry, credit business is the most lucrative form of business in Retail and Enterprise banking, however with high return involves high risks. Data needs to be gathered and converted into intelligent information with analytics, so that the bank s management and executives are able to see a clearer picture of the company s performance and status. This may help them in assessing risks and predict expected loss with the past data trends, assisting in their decisionmaking process. The purpose of this project is to create a series of Enterprise Risk Management reports and risk dashboards, which can help bankers to visualise the various possible risks and exposures in Retail and Enterprise Banking. These dashboards and reports are integrated with the SAS Information Delivery Portal to provide a one-platform access to users. between the indicators, thus the graphs will change accordingly to the quarter selected and displays the company s performance in that quarter. We would like to showcase our skills in designing the risk analysis dashboard and web reports helping enterprises in decision making to minimize their risk efficiently and understand more about their businesses. Business Intelligence is rapidly industrialized in many companies. There have been increased career opportunities in this industry. One of the dashboards which the team has created is the Detailed Risk Exposure Dashboard. The dashboard will help bankers to analyse the risk of their banks in different areas and aspects. Interactions were set

10 Glam Up My Eyes Challenge PHP XML Ajax SQL JSON HTML Javascript Adobe Flash Logic Studios Actionscript 3.0 Adobe Illustrator Adobe Photoshop Adobe Dreamweaver The game should have attractive graphical elements with engaging audio effects, and constantly feature the Za logo to promote the awareness of the brand in the players. Samantha Oh Lee Pei Ying Oh Zhi Jie Vaishnavi Naidu Dora Chua Za Singapore, a subsidiary skincare and makeup brand under Shiseido Singapore, would be introducing a new mascara product in early Za Singapore has an existing Facebook Page with more than 6000 fans. However, most of their content is static. Hence, the company proposed to launch a Facebook game that would add an interactive element to their marketing campaign to create awareness and buzz for this new product. In addition, the Facebook game should include features to encourage people to invite their friends to join the game. This will help to increase the Likes count of the Za Facebook Page and allow more people to know more about the new product and the brand. The main objective of the game is to promote the awareness of Za s newly launched mascara product. Hence, the primary storyline of the game features a scenario where the player simulates the putting on of mascara before going to a party by typing a set of pre-defined keystrokes in sequence. The more keystrokes that are typed correctly within the time-limit, the higher the points the player scores. The most important feature of the game is how it exploits the social features of Facebook to expand the reach and virality of the Za brand. Users earn incentives when they send game invitations or share their game score with their Facebook friends. Hence, the game is an effective tool to market the Za brand to existing and potential customers. It is the first time that Za Cosmetics is using a Facebook game to engage their Fans and to promote the awareness of their new products. If this strategy proves to be successful, Za Cosmetics can consider implementing similar Facebook games in conjunction with their future product launches. In fact, it is not just limited to Za Cosmetics. Games are everywhere. More and more businesses are using gamification to create brand awareness and drive user engagement. Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one gamified application by Thus, the potential opportunities for this Facebook game are wide-ranging. The game code can be further expanded or used as a model to create new games that can be used in various industries.

11 People s Association Social Capital Portal The team created a portal on Social Capital to allow users to gain awareness as well as increase user engagement. The team used a simple design, lively and professional layout, and theme colours to create the portal. The colours chosen were based on People s Associations colour scheme. The team created this portal to enhance usability in navigation and viewing of content. Tan Hui Wen Low Pui Ying Yang Ren Sophia Luann Xiao Wen Xin Ivan Lee Yong Xin (Not in photo) Justin Monreal The portal includes several features including: Announcement, Calendars, Links, Search Engine, Site Map. Furthermore, the team has integrated 3rd party components such as Easy Tab, Twitter and Facebook Widgets, Flash Games and banners to enhance the look and feel of the portal. Develop a public version of this currently internal portal to spread the ideas of Social Capital to the general population. SharePoint Server 2007 SharePoint Designer VMWare Adobe Flash, Photoshop and Fireworks

12 Project YG2K The primary objective of this project was to make the YG2K website a portal that enables users to communicate and interact easily. The website will be a one-stop information hub to all latest details about the academy. We included a mobile application feature as an addition that is integrated with our database to retrieve personalized data through mobile phones. Siti Syuhadah Mohammad Noh Noor Aqilah Mohamad Yunus Samuel Lim Jia Hui Siti Rafidah Rifa I (Not in photo) Tang Ming Yi (Not in photo) Justin Seoh Cheng En (Not in photo) Karl Kwan PHP Joomla Java Adobe Flash, Photoshop Eclipse The website will allow users to register as a member online instead of having to go to the academy for registration. Once registered, members will be able to make payments such as the Registration fee, the Bimonthly fee or even purchase uniforms online. Schedule and Events are also available on the website for them to view. If they have any enquiries that have not been addressed on the website, they may choose to post the enquiry on our forum or simply view the Contact Us page to see how they can contact the academy. This will make it convenient for users as almost everything they need is just a click away. YG2K Football Academy s previous website was monotonous and lacklustre. After implementing all these features, it makes YG2K s website look more professional and appealing. This will help YG2K grab more attention of potential members.

13 Social Capital e-resource Portal Established on 1 July 1960, the People s Association (PA) was set up to promote racial harmony and social cohesion in Singapore. Aligned with its mission to Build and bridge communities in achieving one people, one Singapore, they are looking to create a platform to help communities build trust, strengthen bonds and network. They would like this platform to serve as a one-stop information centre to share PA s efforts and approaches in building Social Capital (SC). Glenn Ng Teng Hui Muhammad Isa Bin Hosaini Ng Poh Cheong Toh Xuan Jin Eileen Soh Yi Lin Justin Monreal Virtual Machine (VM) Windows Server 2003 Enterprise Edition Microsoft Office SharePoint Designer 2007 Adobe Photoshop This project is commissioned by the People s Association, for the purpose of developing a Social Capital e-resource Portal for housing information on building the PA s expertise and domain knowledge in Social Capital, as well as to create awareness and generate interest in SC development. The portal is designed and developed to be utilized by the PA staff to share and exchange information on Social Capital building. Some of the potential opportunities include opening up the portal to Grassroots Leaders in the near future and eventually, making it available to the public. With the presence of this portal, PA also hopes to raise awareness of social capital in practice as well as to promote new ideas and approaches that would enhance the community resilience and wellbeing in Singapore.

14 SP Live The primary objective of SP Live is to offer Business-IT solutions catered to Singapore Polytechnic. The team focuses on creating innovative, attractive and interactive concept for the school. Past projects that the team were involved in include website designing and development, android application, Photoshop and social media integration. Kingston Wong Zhen An Neo Jia Jun Tengku Hafidz Andrew Tan Yi Liang Marcus Goh Wei Han (Not in photo) Boh Cheh Wee To conceptualize and design a website and mobile application which allows students and lecturers of Singapore Polytechnic to post events that can be made known school-wide. These platforms will serve the purpose of replacing the traditional method of conveying about current and up-coming events via posters and SMSes. Events posted on SP Live will be viral with the help of our Facebook social integration. In addition, with the help of our compass routing technology in our mobile application, users can find the event location easily. SP Live has the potential to allow events to be made known on a large scale due to the use of social media and mobile application implementations. As such we are able to use this idea to help organisations to achieve a drastic improvement in publicity. Adobe Dreamweaver and Photoshop Xcode Eclipse

15 SPortal: A Social Capital Portal Damin Ong Choong Heng Hsu Yang Shun Soh Wei Hao Leow Zhi Rong Jared Lam Kai Chuen People s Association (PA) is an organization established to promote racial harmony and social cohesion in Singapore. They offer various programmes to cater to Singaporeans regardless of race, religion, age or gender. Throughout the years, PA has organized numerous events ranging from community welfare such as tree planting, senior citizen s week celebration dinner and Joo Chiat Wellness Day 2011 to sports event such as Table Tennis Tournament 2011 and Monthly Brisk Walk. As stated in the People s Association slogan Bringing People Together, PA provides the necessary platform to carry out activities and unique ideas. PA s latest initiative is to develop knowledge in the area of Social Capital and impart this knowledge to every staff member. To conceptualize and design an interactive portal about Social Capital for the PA staff including information and events related to Social Capital. The portal will comprise articles posted by fellow PA staff, in addition the news and events. The portal boasts exciting features such as sliding photo slideshow, polling system, Like system, and search filtering system that enhances the user experience. With the implementation of the portal for PA, we can help PA reach out to their staff and impart the knowledge of Social Capital to them. PA may even decide to open the portal to the public to spread awareness of Social Capital to the whole of Singapore. This will enable PA to boost their good reputation amongst the public. Justin Monreal Microsoft SharePoint Server 2007 Microsoft SharePoint Designer Windows SharePoint Services Adobe Photoshop VM Ware Windows Virtual PC

16 Credits Chairmen Co-Chairmen Lead Designer Vanessa Tovey (DDA) Neo Jia Ling (DDM) Kee Li Tian (DMAT) Emmanuel ANG (DISM) James Ng (DVEMG) Darryl SW (DISM) Toh Zhu Er Joel (DIT) Vaishnavi Naidu (DBIT) Amodiel Sarah Catherina Lin Isadora (DMAT) Vivien Lau (DVEMG) Jay Raj Stage Manager Photographers 3D Animators Video Editors Trailer Producers Hafiz Yusri & Visual Effects & Motion Graphics Muhammad Nur Farhan Bin Sidik Bryan Lim Seah Yi Wei, Sabrina Wong, Quek Ting Quan & Carrie Lee Wesley Chan & Marina Gan Chuan Yew Jay Raj Designer Acelyn Chan Publication Alex Lee, Jia Hao, Elaine Oh, Yu Wai Lynn & Jeremy Wong DVD Designer Larry Teo & Jay Raj Website Jasmine Bay (DDA)

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