Location based Advertising (LBA) STARHUB. Tier (Cost per SMS) * * 10,000 49,999 $0.200 $ ,000 99,999 $0.175 $0.220

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1 Mobile Marketing Location based Advertising (LBA) M1 STARHUB LBA SMS Tier (Cost per SMS) * * 10,000 49,999 $0.200 $ ,000 99,999 $0.175 $ , ,999 $0.155 $ , ,999 $0.130 $ , ,999 $0.120 $ , ,999 $0.105 $ ,000,000 & above $0.095 $0.150 LBA MMS $0.50 (min 5000) $0.60 Standard Profi ling Fee $0.05 per profi le $0.05 per profi le per SMS per SMS Standard Setup Fee (one-time) $500 $200 (up to 5 campaigns) Change Request Fee $800 $500 Minimum Booking Lead time 5 Working Days 5 working days * Additional 3 working days for Request of Whitelist (Profi ling) (with complete booking form submitted before 12 noon to count day of booking as 1 working day) * Promotional rates for LBA are available on selected periods. Please contact our Ad Sales Team at or visit for details. SMS-based services SERVICE DESCRIPTION RATE *SMS Setup Fees Setup includes ONE-WAY Broadcast $2,500 per one-time-charge for setup *SMS Keyword SMS Keyword Maintenance $500 per month *SMS SMS-Blast or SMS-IN/ Receive $0.10 per SMS Lucky Draw Lucky Draw Programmed Application with $3,700 per draw Certifi ed External Auditors * Subject to change if customisation is required. Terms & Conditions Rates quoted are correct at time of printing and subject to changes. Prevailing GST applies. All other contract Terms & Conditions will apply. 45

2 Mobile Marketing MOBILE APP BANNERS* The Straits Times App (Exposure in all 3 apps: The Straits Times, RazorTV # & STOMP) ADVERTISEMENT TYPE RATE CARD Mobile Banners + Splash Ad^ $6,000 / week 3) Splash ad^ Mobile Banners $4,000 / week ^ Splash ad is currently supported on The Straits Times (ver 3.2.2) iphone 3G, 3GS & 4 with ios 4 & above. # RazorTV - Ad supported on iphone ios4 & above. AsiaOne App ADVERTISEMENT TYPE Mobile Banners + Splash Ad 3) Splash ad Mobile Banners RATE CARD $4,200 / week $3,000 / week * All ads are supported on iphones with ios 4 & above. Splash banner ad 320 x 440 and 640 x 880 Image file size: max 50kb In-Page ads 320 x 50 and 640 x 100 Image file size: max 15kb Headline Ads Headlines 20 characters (space incl) Body copy 25 characters x 2 lines Thumbnail 70x70 and 140x140 Image file size: max 15kb CREATIVE ELEMENT One-time charge of *$2,000 for the creation of banner and click-thru microsite development *Rates may vary. Subject to the complexity of requirements OPTIONS AVAILABLE (CHOOSE ONE) Banner + scrollable click-through page Banners 320 x 50 and 640 x 100 Scrollable click-through page Page width 640 Up to 3 HTML pages Banner + non-scrollable page Banners 320 x 50 and 640 x 100 Scrollable click-through page Page width 640 Page height 830 Up to 3 HTML pages Banner + Customised mobi-site Banners 320 x 50 and 640 x 100 Customised mobi-site (Required additional cost, min. $1,500) Note: Supported on iphone ios 4 & above

3 The Straits Times on ipad Interactive Print reinventing Advertising possibilites MORE intriguing, MORE invigorating, MORE interactive & MORE inviting The ST ipad has proven track records as the most effective interactive platform to target a growing number of sophisticated and affl uent readers who have not been turning to our digital platforms for their daily consumption of news. Our revolutionary tracking and advertising mechanics have enabled clients to not only plan their campaigns more effectively, but also see actual conversion results. CREATIVE EXECUTIONS: INTERACTIVE FEATURES Your campaigns on The Straits Times on ipad will come alive via interactive advertisement that uses 3D technology, touch, video features, instant sign-up, swipe, gallery, shake and 360º panoramic virtual tour. Premium Package : $120K per month Classic Package : $ 80K per month *Section buy : $ 60K per month *Priority goes to Premium/Classic advertisers & length of commitment 47

4 The Business Times on ipad Singapore s only fi nancial daily and Southeast Asia s leading business daily in tablet. The Business Times on ipad provides exclusive ground-breaking reports, trend-spotting news, incisive analysis and commentaries on the fi nancial, economic and political fronts and reaches out to a selected group of highly educated readers. Premium Package : $50K per month 48

5 Lianhe Zaobao on Tablet Singapore s fl agship Chinese daily and the leading source of news and views on China, is now available on both PDF and web-application. Lianhe Zaobao has increasingly enhanced the reading pleasure for the Chinese-speaking community through its suite of new media products. Enhancements include a new page-fl ip feature, breaking news push notifi cation and Chinese horoscopes. The extensive correspondent network in Southeast Asia especially, seeks to furnish readers with a timely and comprehensive coverage of noteworthy events taking place in the region in a digitalized fashion. Premium Package : $80K per month 49