Best Industry Prospects Guangzhou 2015

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1 GUANGZHOU (Click here for full report) Healthcare China s medical equipment market has been growing at an average of 20 percent annually since 2009 and is expected to maintain the same growth rate through Many of China s medical devices are foreign-sourced, high-end products supplied by large companies like GE, Philips, and Siemens. Chinese hospitals consider U.S. products to be of superior quality as well as the most technologically advanced. Given the status of the Chinese medical device market, significant potential exists for U.S. companies interested in entry or expansion in the Chinese market. Outside of Guangzhou, there are renowned medical equipment fairs in China where U.S. firms can showcase their products, trade, source, gain knowledge and network. These include the 73 rd China International Medical Equipment Fair (CMEF) in Shanghai, the 20th International Component Manufacturing & Design Show in Shanghai, MEDTEC China 2015 in Shanghai, and China Med the 28 th International Medical Instruments & Equipment Exhibition in Beijing. Best Prospects Include: In vitro diagnostic equipment and reagents: Clinical and diagnostic analysis equipment, diagnostic reagents, medical test and basic equipment instruments, and point of care testing (POCT). Implantable and intervention materials and artificial organs: Interventional materials, implantable artificial organs, contact artificial organs, stent, implantable materials, and artificial organ assisting equipment. Therapeutic products: Tri-dimensional Ultrasonic-focused therapeutic systems, body rotary Gamma knife, simulator, linear accelerator, laser diagnostic and surgical equipment, nuclide treatment equipment, physical and rehabilitation equipment. Medical diagnostic and imaging equipment: Black & white and colored supersonic diagnostic units, sleeping monitor, digital X-ray system, MRI, CT, DR, and ultrasound equipment. Surgical and emergency appliances: Anesthesia ventilation systems and components: high frequency surgical equipment, high frequency and voltage generators. Healthcare Information Technology related equipment and products: Medical software, computer-aided diagnostic equipment, and hospital information systems (HIS, CIS, and HLT). Medical equipment parts and accessories. Renewable Energy The Chinese environmental industry has kept 20% growth rate annual from 2004 to The Chinese State Council announced in August 2013 that environmental protection as a pillar industry will receive government support in the form of tax breaks and subsidies. The environmental industry is expected to grow by 15% annually, generating a turnover of 4.5 trillion RMB ($810 billion) by 2015.

2 Best Prospects Include: China s State Council released its Action Plan for Air Pollution Prevention and Control on September 12, The Action Plan sets the road map for air pollution and control for the next five years in China with a focus on three key regions: Beijing-Tianjin-Hebei Area (BTH), Yangtze River Delta (YRD) and Pearl River Delta (PRD). The goal of the new plan is to improve the air quality of the entire country by 2017, while imposing stricter air pollution reduction guidelines in three key industrial areas surrounding Beijing, Shanghai and Guangzhou. The plan pledges to, among other things: achieve negative coal consumption growth in the three key air pollution areas (BTH, YRD and PRD) by replacing coal with electricity generated from natural gas and non-fossil fuel energy; and increase usage of non-fossil fuel (wind, solar) from 9.1% in 2012 to 13% by 2017 and increase shale-gas production. Information and Communications Technology (ICT) The daily operation of data centers requires large amounts of electricity to power data processing, storage equipment, back-up power supply, and supporting cooling systems. Energy efficiency technologies and virtualization applications have not been widely adopted in data centers throughout Asia, resulting in high energy use roughly double the energy use of U.S. data centers. This large discrepancy underscores significant opportunities for new technologies and solutions to be implemented at data centers in China. These technologies include more energy efficient servers, virtualization and cloud computing technologies, advanced cooling, better control systems, better evaluation methods, efficient air management, and building/facility energy design and management. With the rapid growth of cloud computing technology, the increasing demand of data processing may result in data center expansion of seven to nine fold in the next five years. Best Prospects Include: 4G construction including TD-LTE development; Internet communication platforms (examples: WeChat, Over the Top); service and product providers for cloud computing and big data; internet and internet of things; Tablets and smart phones; 64-bit processing chips. Petrochemicals Because China currently does not have commercial shale gas production capacity, the industry is in need of significant further investment and exploration. This situation has the potential to create substantial opportunities for American companies across the shale gas value chain. For example, firms that have developed significant advantages in extraction technologies particularly in water efficiency and deep extraction - are well positioned. Companies that specialize in drilling, extraction equipment, or provide operational services for shale gas developers may also benefit from the growth of the Chinese shale gas market. In addition, U.S. firms that have technologies and expertise in other unconventional gas sector such as tight gas, coal-bed methane and coal gasification will also have sales opportunities in the market as China is trying to cope with the increasing demand for gas and searching for alternative and cleaner ways for the use of the country s coal resources.

3 Best Prospects Include: In general, areas with high government support and low domestic product maturity offer the best prospects for foreign companies. Exploitation technologies enjoy strong government support, specifically steam-assisted gravity drainage (onshore), geologic exploration equipment, position navigation systems, deep-water drill systems (offshore), and fracturing technology (shale gas) are technologies and equipment that enjoy high demand. As part of this plan, the government has developed an incentive plan to encourage investment in shale gas. The Chinese government offers a subsidy of RMB 0.4 ($0.06) for every cubic meter of gas produced. Furthermore, the government has recently relaxed regulations surrounding the shale gas industry. Now foreign companies are allowed to take part in the bidding process for shale gas exploration licenses. Whereas this bidding was previously limited only to domestic firms, new rules permit Chinese-controlled foreign joint ventures to take part in the tender process. The geography of many of the regions with shale gas has made extraction difficult. Also, China lacks a developed pipeline network that is able to transport potentially massive amounts of shale gas to the more energy demanding regions on the East coast. Finally, the water intensive nature of shale gas extraction will pose a strong challenge to the industry as China already faces water shortages in many of the areas where shale gas reserves exist. Automotive Despite the competitiveness of the market and trade disputes, opportunities exist for American auto makers and parts suppliers. All of the major U.S. automakers are opening up new plants, primarily to serve the growing domestic market. Other opportunities exist in energy efficient vehicles and technology, particularly with battery swap and plug-in hybrid vehicles (which are being actively promoted by the central government). There is also the potential for JV partnerships between U.S. and Chinese firms to develop these technologies for the Chinese domestic market, however, strategies for protecting IP must be considered. Automotive trade shows and events that take place in Guangzhou include the China (Guangzhou) International Auto Accessories Expo and China (Guangzhou) International Auto Parts & Accessories Exhibition, and the China International Automotive Aftermarket Industry and Tuning Trade Fair. Best Prospects Include: The Chinese government s 12th Five-Year-Plan ( ) includes specific directives to steer the nation toward energy-efficient vehicles, specifically New Energy Vehicles (NEVs).To promote electric vehicles among consumers, the central and provincial governments introduced purchase subsidies for 100%-electric and plug-in hybrid vehicles that will last until The central government will also continue to push for electric vehicle use in commercial operations that are dependent on large vehicle fleets, such as automotive rental/sharing services and taxi companies. New technology companies may be better off exploring commercial opportunities directly with the Chinese automobile industry. The Chinese auto industry has also listed RVs as a key emerging sector to boost healthy, rapid and stable development. The following automotive segments in China are considered to be highly competitive and will be relatively difficult for low-tech automotive goods segments to penetrate, unless they have a unique

4 competitive advantage. These segments are dominated by low-cost producers: Fabric for seats/interiors, seat covers, floor mats, curtains, aluminum die casting, rubber bumpers, electronic harness cables, antennas, speakers, electric starters, vehicle cleaning products, window films, A/C compressors, and fuel, air and oil filters. However, there is opportunity for U.S. firms in the key auto parts sector, including efficient diesel engines, efficient gasoline engines, key spare parts for new energy vehicles, and energy efficient vehicles. Notably, new technology, particularly battery swap and plug-in hybrid vehicles are in high demand in China, especially among large auto makers at the local level. In developed countries, aftermarket services account for about 60% of profit, but the proportion in China is only about 20%. This means that the Chinese market holds great potential for aftermarket services. Education/Training U.S. educational institutions are gaining recognition in Hong Kong. Ideally, new-to-market schools should try to meet with high school counselors and students face-to-face to gain exposure and raise their profile. Partnering with a Hong Kong agent that counsels and prepares students for school selection, visa interviews, housing, etc. would have the benefit of covering not only Hong Kong but also the nearby areas of Macau, Guangdong, and South China. Partnering with local schools in joint degree programs, faculty or student exchange is also an effective way to increase visibility and gain recognition. However, these higher education institutes do take into consideration the ranking of the partner school and the uniqueness of the program. Best Prospects Include: U.S. colleges and universities remain the preferred overseas destination for students from China, which remains the leading source of foreign students in the United States. In academic year 2012/13, 235,597 Chinese students travelled to the United States to study. That constitutes a 21.4% increase from the previous academic year in the number of Chinese students going to the United States this decade. Additionally, short-term training programs, technical schools and workshops in specialized fields as well as business education are particularly sought after. In December 2011, China s National Development and Reform Commission (NDRC) along with the Ministry of Commerce (MOFCOM) jointly released a revised edition of the Guiding Catalogue on Foreign Investment in Industry, replacing the 2007 edition. The 2011 revised Catalogue adds training and vocational education to the so-called encouraged list of industries for foreign direct investment. (The Catalogue includes four categories: "encouraged," "restricted," "prohibited" and "permitted".) U.S. educational organizations can also sell teaching materials and equipment, convey the latest methodologies and case studies, exchange faculty, and provide educational consulting services. Safety & Security Equipment As one of the world s fastest growing economies, China is undertaking numerous large-scale projects nationwide including airports, sports stadiums, and metro systems that will entail the installation of extensive security systems. Before selling into China, U.S. exporters need to be aware of China certification requirements as well as potential U.S. export controls. In 2013, due to increased demand

5 from urban construction, transportation infrastructure development, finance, education, and the military, the market for safety and security equipment in China reached $7.24 billion, a 27.95% increase over These industries will remain robust as will growth in the emerging industries such as Intelligent Transportation System (ITS) and Intelligent Building. Best Prospects Include: Safety and security products in China are mainly used in public security, transportation, and finance. In recent years, demand for safety and security products in health care, education and civilian fields experienced significant growth. Much of the demand for safety and security solutions focuses on high-tech equipment, such as digital technology, network technology for inspection control systems, early warning systems, detection equipment, and access control systems. Specific sectors are: Digital technology, network technology for inspection control systems. Due to the Chinese government s implementation of the Safe City safety and security policy and industry s need to expand video-monitoring coverage, the network video-monitoring market continues to grow rapidly. Whole systems are developed for running platforms and managing organizational intelligence. The markets for control systems in transportation, commercial residential building, public security, the courts, and finance account for about 55% of total demand. Early warning systems: there is strong demand for intelligent airport systems. Foreign companies dominate the market for high-end products, leading the trend towards integrated safety and security systems. Detection Equipment: since China s domestic manufacturers lack capacity to produce enough equipment, foreign products in this field are in high demand. Access control systems: the systems are mainly used in traffic control and management. The application for controlling people in Intelligent Building operations has enormous market potential. China s domestic manufacturers mainly dominate the access control system market for physical identification, while foreign companies dominate the market for high-end products such as biometric identification.