DTT Sales & Marketing Management at the LA Sales Summit!

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1 ISSUE 08 Q QUARTERLY JOURNAL OF SURVEILLANCE TECHNOLOGY News Photography by BDK DTT Sales & Marketing Management at the LA Sales Summit! DTT and Burger King Franchisee Secure 37-Store Enterprise Roll Out Los Angeles, CA May 21, 2012 DTT announced today an agreement with Seattle-based Burger King Franchise, Flynn Olympic Restaurant Group. After completing a pilot at 1 location, the Flynn group contracted 2 additional stores, followed by the remaining 30+ shortly thereafter. Stores are located in and around Seattle and various parts of Alaska. Installations began on Monday May, 14th and will be completed by the end of the month. In addition to hardware and software, DTT is providing the Flynn Olympic enterprise with a suite of Loss Prevention tools and Managed Services. Mark Escamilla, Managing Partner of the Flynn Olympic Restaurant Group, is Very impressed with DTT s service offering, most notably the SmartAudit tool. Thirty days into our initial pilot I realized the advantages of the service and quickly installed the system for 2 more locations. It has been a pleasure working with the DTT team so far; I know our business is in good hands! As we begin rolling out the system into our entire enterprise of 30+ stores, I am eager to see the impact on our operation. EVP of Sales & Marketing at DTT, Tom Moran stated, We are very pleased to have been selected by the Flynn Olympic Restaurant Group as the exclusive surveillance partner for their Burger King enterprise. By designing a the Burger King franchise community; DTT is now looking forward to a valuable and long-lasting business partnership with the group. In This Issue: In the News Customers Speak Out What s New at DTT? Upcoming Events Follow Us On: Follow us:

2 NOW Through July 31st On All ISS Background Checks Packages Learn more at MyDTT.com Press Release: Yogurtland Selects DTT as Exclusive Vendor Los Angeles, CA June 5, 2012 California-based, Yogurtland has selected DTT to be the brand s exclusive surveillance partner. DTT, the leading supplier of surveillance solutions through loss prevention and managed services, will immediately begin rolling out its systems throughout Yogurtland locations across the country. Yogurtland currently operates over 180 stores, including 7 corporately-owned locations, which will be equipped with DTT systems this month. Franchisees will soon be able to take advantage of DTT s collection of loss prevention services, such as the SmartAudit tool, along with POS integration, off-site storage, exception reports, the MyDTT portal, and more, said Michael Bamrick, Vice President of Operations for Yogurtland. I look forward to the positive impact this will have on our business and the additional growth opportunities that will become available to us as a result. We are proud to be partnering with such a successful and growing brand like Yogurtland, stated Tom Moran, EVP of Sales and Marketing for DTT. We are collaborating with the corporate team and all franchisees to ensure Yogurtland customers receive the highest level of service and a positive overall guest experience! Additionally, DTT is helping to lower food and labor costs and ensure adherence to standardized operational best practices. Yogurtland is the fourth brand to select DTT as a preferred vendor in SSP America, Fresh City, and Silver Diner also signed agreements with DTT earlier in the year. 2

3 What s New on MyDTT? 2-FACTOR AUTHENTICATION Account Options Two Factor Authentication Two-Factor Authentication Two-Factor authentication allows you to increase the security on your account. In addition to requiring your username and password to log into MyDTT, the login process will automatically make an automated phone call to a number of your choice, requiring an answer on the other line which is given a random PIN number. This PIN number will be required to gain entrance to the website. Click the ENABLE button below to get started. Two-Factor Authentication: DISABLED Enable: Enable An added level of security to your account! Choose between text mode or call mode. VSM ALERTS Configure VSM Alerts changes in your system and can contact DTT Support right away. AUDIO COMPONENT If your DTT systems includes an audio kit, you can now hear what s going on at your store right from MyDTT s Live View or Recorded Video pages! PRESS RELEASE: Fresh City Selects DTT as Preferred Surveillance Vendor Los Angeles, CA June 5, 2012 DTT Surveillance announced today a corporate partnership with Boston-based, Fresh City. Fresh City currently operates 16 units throughout various parts of the Northeast, with plans to expand restaurant locations throughout the next year. As a preferred partner, DTT will be providing Fresh City locations with surveillance technology, loss prevention audits and a full suite of Managed Services. Through this partnership, DTT continues to command a leading market share nationally in the hospitality space. Pete Minich, VP of Operations for Fresh City, is excited about the opportunity to partner with a company that has deep experience with restaurateurs throughout the United with surveillance was very important in our vendor selection process. We enjoy working with the passionate group of individuals at DTT who I trust will help to improve our restaurant operations and business overall. EVP of Sales & Marketing at DTT, Tom Moran, stated that Fresh City is a phenomenal new customer representing the Fast Casual segment. We have really enjoyed designing the desired loss prevention solution for the management team at corporate and in franchise locations. This brand is on the right growth path and DTT is honored to be entrusted with their surveillance needs. 3

4 What Are Customers Saying? April Cabori I am very happy with the system as well as the service provided by the whole team. Once the contract was signed, everything moved forward as scheduled. When I contact support, everyone is friendly and eager to help. People are knowledgeable about the system and know what I am trying to accomplish... The POS interface is one of the most important features of the system for me. The combination of the overlay and video really help build a solid story. Most recently, both POS overlay and video footage helped me. The LP Specialist ed me an extensive Forensic Investigation. It addressed the problems we were facing with inventory and food costs. Two employees the second. You expect these things to happen but it is how you deal with them that is key. with really great documentation to support the activities. Johan Bastiaens I was easily able to recognize the high quality of DTT s technology and services and learned quickly that DTT s offering was precisely what our operation needed. With the MyDTT control over the restaurant even when I m not physically there. With DTT s SmartAudit tool, I receive an objective overview of my operation and an additional set of eyes on my store and employees to help identify any problem areas. The temperature control alerts that we have set up are also critical to my operation. I receive an alert anytime the temperature goes above or below the desired rate in my walk-in freezer. This helps me avoid food spoilage that can occur from the door being left open too long, a broken thermometer, etc. The same idea applies for my safe door triggers because I receive an alert each time the safe is opened, I can be sure that cash drops are occurring at the right time and the door is not opening pointlessly. Patty Hughes DTT s 24/7/365 customer support center gives me the comfort of knowing that if I have any questions about using the system, or anything happens to the DVR or cameras, we can contact someone to help give us answers, troubleshoot and resolve the issue quickly. Overall, DTT s solution was exactly what we needed. We started with 2 stores initially and were very quickly impressed. We rolled out into DTT into the remaining stores shortly thereafter. The MyDTT portal makes accessing information so simple. Our managers are not required to be tech-savvy and with MyDTT they don t have to be. I log in daily to view my exception reports, SmartAudits, and video. Now that we have a solid solution in place, I have noticed that employees are a lot more aware of the behavior and productivity of their respective teams. DTT keeps them on their toes! Sai Houssain Although we ve been installed for just a short time, we have seen operation. Our employees are on their best behavior knowing that we can monitor their activity at any given time, not only with the surveillance cameras but also with the SmartAudit report. In addition to this improvement in productivity we have also seen a decrease in our food costs and increase in gross 4

5 Press Release: DTT Named to SDM 100 List Los Angeles, CA May DTT announced today that it has been ranked 29th on the SDM Top 100 list for The SDM 100 Report ranks U.S. companies that provide electronic security systems, video surveillance and services to customers and acquire revenues from the sale, installation, service and monitoring of electronic security systems. Rankings are based on recurring monthly revenue and the report includes such details as number of subscribers, total gross revenue, revenue sources, number of employees, and more. DTT is currently the national leader in surveillance and loss prevention managed services for the restaurant and SDM 100 list represents the country s top 100 largest security providers so it is truly an honor to be a part of this prestigious group. DTT is committed to delivering high-quality technology and outstanding customer service and we are extremely proud to have been ranked high on the list. We will continue to lead the way in the industry for years to come. Now in its 14th year, DTT has experienced considerable success in recent months, evidenced by several exclusive partnerships with major brands including Yogurtland, Silver Diner and Fresh City as well as the recent funding provided by BV Investment Partners. In the last 6 months alone, DTT has added 50+ employees to the team, and continues to expand in markets throughout the nation. With a wide variety of managed services, DTT not only provides its customers with quality video surveillance but also customized loss prevention solutions as a dedicated partner. DTT CEO on Rapid Growth As we close out yet another exceptional quarter, I think back on all of our accomplishments and also look forward to all the opportunities that lie ahead. experienced and accomplished individuals to our staff. Our Sales and Customer Service teams have almost doubled DTT has representation in all major metropolitan areas and beyond. Our newly expanded Customer Service team We are also considering a number of business acquisitions that will help keep DTT ahead of the curve and up to date on all the latest technologies in the industry. These partnerships will broaden DTT s service offerings and also guarantee that our customers are receiving the best and most comprehensive solution available. Various restaurant concepts across the country have recognized the value and impact of DTT s system. In the last couple of months alone we have signed Master Purchasing and Exclusivity Agreements with such reputable brands as Yogurtland, Fresh City, and Sarku Japan, to name a few. I want to offer a big welcome to our new hires as well as our many new customers. With so many great opportunities on the horizon, I know we all have a lot to look forward to! DTT 5

6 Recent Events Krystal Franchise Operations, Marketing Networking Conference Amelia Island, FL Pinkberry Conference Santa Monica, CA International Pizza Hut Franchise Holders Association Meeting Phoenix, AZ Rocky Mountain Chocolate Factory National Convention New Orleans, LA Subway Meeting (Feldman Owner Rallies) Various Cities BRFA IHOP Conference Phoenix, AZ Upcoming Events Great Western Franchisee Association Meeting Park City, UT July 8-11 Radiant User Summit Huntington Beach, CA July Subway Convention Orlando, FL July NFSSC Annual Conference Baltimore, MD August 5-8 FSTEC Miami, FL September 9-11 Foodservice Social Media Universe Chicago, IL September

7 DTT Sales Summit 2012! Los Angeles, CA Always aim for achievement, and forget about success. Helen Hayes 7