Grape Escape Destinations in Spain. Hotel Barceló Montserrat, february 2010
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1 Grape Escape Destinations in Spain Hotel Barceló Montserrat, february 2010
2 AGENDA WINE TOURISM IN SPAIN SOME FACTS. MAIN WINE TOURISM DESTINATIONS IN SPAIN. WINE TOURISM EXPERIENCES IN SPAIN. SOME TRENDS
3 WINE TOURISM IN SPAIN - SOME FACTS
4 WINE TOURISM IN SPAIN - SOME FACTS Compared to other countries (France, Germany, Australia, South Africa), Wine Tourism in Spain is still a new trend. Boom in Spain since beginning of 21st century. Huge investments in Wine Tourism. Famous architects.
5 Wine Tourism & Famous Architects Marqués de Riscal La Rioja Architect: Frank Ghery
6 Wine Tourism & Famous Architects Ysios La Rioja Architect: Santiago Calatrava
7 Wine Tourism & Famous Architects Bodegas López de Heredia Viña Tondonia. La Rioja Architect: Zaha Hadid
8 Wine Tourism & Famous Architects Bodegas Baigorri La Rioja Architect: Iñaki Aspiazu Iza
9 Wine Tourism & Famous Architects Protos. Peñafiel Ribera del Duero Architect: Richard Rogers
10 Wine Tourism & Famous Architects Bodegas Portia (Grupo Faustino). Ribera del Duero Architect: Norman Foster
11 WINE TOURISM IN SPAIN - SOME FACTS Visits to Wine Cellars in Spain: millions / per year (estimation). 30% of Spanish Wineries offer wine tourism. Some of the Wine Cellars with most visitors worldwide are in Spain. Important role of not specialized international tourists.
12 WINE TOURISM IN SPAIN - SOME FACTS LA REINE PÉDAUQUE (BORGOÑA) ( ) LES CAVES DE BAILLY (BORGOÑA) (90.000) DOMECQ / HARVEYS GONZALEZ BYASS DIFFERENT WINE CELLARS OPORTO WILLIAMS & HUMBERT FREIXENET TORRES visits / year SANDEMAN VISITS TO WINERIES MARQUÉS DE RISCAL visits / year visits / year visits / year A ROBERT MONDAVI VINERY (NAPA VALLEY) - A superb educational experience DENBIES WINE ESTATE (SUSSEX)- The Ultimate Wine Experience DIFFERENTS WINE CELLERS CELLARS BORDEOS BORDEAUX (80.000) ALTRES visits / year. OSBORNE DINASTÍA VIVANCO CODORNIU BLANDYS CASTILLO DE PERELADA BANFI (TOSCANA) PAGO ALVEAR DEL VICARIO ALVEAR YSIOS
13 WINE TOURISM IN SPAIN - SOME FACTS Average entrance for a visit to a Spanish Winery: 3,5. Average length of stay: Maximum 3 days. Average spending in wine cellars: / visitor. Average spending in destination: 118 /day (94 /day medium tourist in Spain). What Spanish Wineries offer: Source: Spanish Wine Tourism Observatory, 2008
14 WINE TOURISM IN SPAIN - SOME FACTS Wine tourism services in Spanish Wineries Guided visit to the winery, including winetasting Guided visit to the vineyards Winesales Shop Wine Tasting courses Organization of meetings / events F&B Wine Museum / Expositions Hotel Source: Spanish Wine Tourism Observatory, 2008
15 MAIN WINE TOURISM DESTINATIONS IN SPAIN
16 WINE TOURISM DESTINATIONS IN SPAIN NAVARRA RIAS BAIXAS TORO RUEDA LA RIOJA RIBERA DEL DUERO VINOS DE MADRID SOMONTANO PRIORATO ALELLA PENEDÉS JEREZ
17 WINE TOURISM DESTINATIONS IN SPAIN Main Wine Tourism Destinations (volume): Penedès. La Rioja. Jerez. Ribera del Duero.
18 WINE TOURISM DESTINATIONS IN SPAIN - PENEDÈS 1st Wine Route in Spain companies visits to wineries / year. 90% Torres, Freixenet y Codorniu. Wine Tourism Council. All visits are interesting, it just depends on what your are looking for.
19 WINE TOURISM DESTINATIONS IN SPAIN - PENEDÈS Penedés Wine Tourism Council
20 WINE TOURISM DESTINATIONS IN SPAIN - PENEDÈS
21 WINE TOURISM DESTINATIONS IN SPAIN - PENEDÈS Events ViJazz International Wine & Jazz Festival. Free Open-Air Concerts: Maceo Parker, Bennie Golson, Stefano di Batista, Arturo Sandoval, Kenny Garrett. 3rd edition this year (beginning of july). International Meeting of Wine Routes. Cavatast. Cava Week. Selection of Cava Queen.
22 WINE TOURISM DESTINATIONS IN SPAIN - PENEDÈS Thematic wine tourism
23 WINE TOURISM DESTINATIONS IN SPAIN LA RIOJA Most famous wine region in Spain and one of the best visits. 1 hour-drive from Bilbao. Wine Route La Rioja Alavesa, one of the leading wine routes in Spain. Most famous wine tourism visits: Dinastía Vivanco, Marqués de Riscal, BaiGorri, Juan Alcorta, Ysios, López de Heredia, Muga.
24 WINE TOURISM DESTINATIONS IN SPAIN LA RIOJA Most important Wine Museum of the World visits / year Content: Museum, Restaurant, shop, Bar / cafetería, conference room, library, Baccus Garden, expositions, events, Foundation,
25 WINE TOURISM IN SPAIN - MUGA visits / year Fantastic visit / great service
26 WINE TOURISM IN SPAIN JUAN ALCORTA Contemporary Design fantastic location
27 WINE TOURISM DESTINATIONS IN SPAIN LA RIOJA
28 WINE TOURISM DESTINATIONS IN SPAIN LA RIOJA
29 WINE TOURISM DESTINATIONS IN SPAIN LA RIOJA
30 WINE TOURISM DESTINATIONS IN SPAIN LA RIOJA
31 WINE TOURISM DESTINATIONS IN SPAIN RIBERA DEL DUERO One of the great red wine regions in Spain. 1 ½ hour-drive from Madrid; 1 ½ hour drive from La Rioja. Beautiful villages: Peñafiel, Aranda de Duero, Roa,... Home of legendary wines: Vega Sicilia, Pingus, Most famous wine tourism visits: Abadía Retuerta, Arzuaga, Emina, Torremilanos, Protos, Portia (project)... Wine Hotels: Torremilanos, Arzuaga, Spa La Vida. Important Wine Route Project starting in 2009.
32 WINE TOURISM DESTINATIONS IN SPAIN RIBERA DEL DUERO ABADÍA RETUERTA ARZUAGA TORREMILANOS SPA LA VIDA
33 WINE TOURISM DESTINATIONS IN SPAIN JEREZ One of the historic wine regions in Europe. Home of legendary sherrys. Located in south-west Spain. History, beaches, wonderful weather, Andalusian culture. Most famous wine tourism visits: González-Byass, Sandeman, Domecq / Harveys. Important Wine Route Project starting in 2003.
34 WINE TOURISM DESTINATIONS IN SPAIN JEREZ
35 WINE TOURISM DESTINATIONS IN SPAIN JEREZ Most visited Winery in Europe Offers all kind of wine tourism services
36 WINE TOURISM DESTINATIONS IN SPAIN D.O.VINOS DE MADRID 1/2 hour drive from Madrid. Diversity of climates and wines. Great wines, still not known. 14 wineries with some type of Wine Tourism services. Beautiful villages (Chinchón, Aranjuez, ). Important support from the public sector. Best visit: Qubél.
37 WINE TOURISM DESTINATIONS IN SPAIN D.O.VINOS DE MADRID Best visit: Qubél.
38 WINE TOURISM EXPERIENCES IN SPAIN
39 WINE TOURISM EXPERIENCES IN SPAIN There is no best winetourism experience in Spain. The best visit to a winery depends on what every costumer requires. In every wine region in Spain, you can find fantastic wine tourism experiences. (anonymous)
40 WINE TOURISM IN SPANISH WINERIES - SOME EXAMPLES IMPORTANT WINERIES MEDIUM-SIZE WINERIES SMALL WINERIES GONZALEZ BYASS DINASTÍA VIVANCO TORRES CODORNIU FREIXENET MUGA ENATE TORREMILANOS ALVEAR VALLFORMOSA ABADÍA RETUERTA ALELLA VINÍCOLA CASA LUZÓN MATARROMERA / EMINA JEAN LEÓN CAN BONASTRE ABADAL CASTILLO DE CUZCURRITA QUBÉL
41 WINE TOURISM IN SPANISH WINERIES - ENATE visits / year Content: Enate, wine & arts
42 WINE TOURISM IN SPANISH WINERIES JEAN LEÓN visits / year Content: History of Jean León
43 WINE TOURISM IN SPANISH WINERIES ALELLA VINÍCOLA Visits Small museum Meeting rooms Shop Wine Restaurant Restaurant Can Jonc Weddings & Celebrations Wine chill out Wine Courses & Wine tasting In project: Wine Hotel with winespa.
44 WINE ROUTES OF SPAIN
45 WINE ROUTES OF SPAIN ( In process Certified New routes Project started in Spanish Wine Regions. 19 Spanish Wine Regions 13 certified Wine Routes 200 wine villages Almost 1000 companies
46 WINE ROUTES OF SPAIN ( Integrated Quality System. Reference for other countries. Certification process for both destinations and companies involved in wine tourism development. Marketing Tools: Wine Tourism Marketing Plan, web, prospects, video, fairs, workshops & famtrips Turespaña, other channels. National Wine Tourism Observatory
47 WINE ROUTES OF SPAIN ( Who participates? ALMOST SPANISH WINE RELATED COMPANIES Wine Services: Wine Cellars, Wine Museums, WineBars, Specialized wine tasting companies. Tourist services: hotels, rural houses, restaurants, incoming agencies, Tourist Offices, Tourist Guides, transport services, other added value tourist services. Public sector
48 WINE ROUTES OF SPAIN ( 19 Zonas pertenecientes a 13 CC.AA. Casi 200 Municipios Vitivinícolas Cerca de 1000 empresas
49 WINE ROUTES OF SPAIN ( Promoters & Sponsors
50 WINE TOURISM IN SPAIN SOME TRENDS
51 WINE TOURISM IN SPAIN - SOME TRENDS From visits to Integrated Tourism & Wine Marketing. Wine Spas: Can Bonastre, Castillo de Perelada, Marqués de Riscal, Spa La Vida, Wine Hotels: Haciendas de España (Hacienda Zorita, Hacienda Abascal ), Can Bonastre, Castillo de Perelada, Marqués de Riscal, Torremilanos, Arzuaga, Pago del Vicario, Casa Luzón, Bodegas Palacio, Specialized services: Wine Pleasures, Ocio Vital, Cellar Tours,
52 WINE TOURISM IN SPAIN CAN BONASTRE WINE RESORT
53 WINE TOURISM IN SPAIN HACIENDAS DE ESPAÑA
54 WINE TOURISM IN SPAIN HACIENDAS DE ESPAÑA
55 WINE TOURISM IN SPAIN FINCA LUZÓN
56 THANK YOU VERY MUCH FOR YOUR ATTENTION! Rainer Brusis TEL.:
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