How much should I charge?

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1 managing work How much should I charge? by Lynn Wasnak If you re a beginning freelance writer, or don t know many other freelancers, you may wonder how anyone manages to earn enough to eat and pay the rent by writing or performing a mix of writing-related tasks. Yet, smart full-time freelance writers and editors annually gross $35,000 and up sometimes into the $150, ,000 range. These top-earning freelancers rarely have names known to the general public. (Celebrity writers earn fees far beyond the rates cited in this survey.) But, year after year, they sustain themselves and their families on a freelance income, while maintaining control of their hours and their lives. Such freelancers take writing and editing seriously it s their business. Periodically, they sit down and think about the earning potential of their work, and how they can make freelancing more profitable and fun. They know their numbers: what it costs to run their business; what hourly rate they require; how long a job will take. Unless there s a real bonus (a special clip, or a chance to try something new) these writers turn down work that doesn t meet the mark and replace it with a better-paying project. If you don t know your numbers, take a few minutes to figure them out. Begin by choosing your target annual income whether it s $25,000 or $100,000. Add in fixed expenses: social security, taxes, and office supplies. Don t forget health insurance and something for your retirement. Once you ve determined your annual gross target, divide it by 1,000 billable hours about 21 hours per week to determine your target hourly rate. Remember this rate is flexible. You can continue doing low-paying work you love as long as you make up for the loss with more lucrative jobs. But you must monitor your rate of earning if you want to reach your goal. If you slip, remind yourself you re in charge. As a freelancer, you can raise prices, chase better-paying jobs, work extra hours, or adjust your spending.

2 How Much SHould I charge? Sounds great, you may say. But how do I come up with 1,000 billable hours each year? I m lucky to find a writing-related job every month or two, and these pay a pittance. That s where business attitude comes in: network, track your time, join professional organizations, and study the markets. Learn how to query, then query like mad. Take chances by reaching for the next level. Learn to negotiate for a fee you can live on your plumber does! Then get it in writing. You ll be surprised how far you can go, and how much you can earn, if you believe in your skills and act on your belief. The rates that follow are a guide to steer you in the right direction. This report is based on input from sales finalized in 2009 and 2010 only. The data is generated from voluntary surveys completed by members of numerous professional writers and editors organizations and specialty groups. We thank these responding groups, listed below, and their members for generously sharing information. If you would like to contribute your input, for a survey. PARTICIPATING ORGANIZATIONS Here are the organizations surveyed to compile the How Much Should I Charge? pay rate chart. You can also find Professional Organizations in the Resources. American Independent Writers (AIW), (202) Website: writers.org. American Literary Translators Association (ALTA), (972) Website: www. utdallas.edu/alta/. American Medical Writers Association (AMWA), (301) Website: www. amwa.org. American Society of Journalists & Authors (ASJA), (212) Website: www. asja.org. American Society of Media Photographers (ASMP), (215) Website: www. asmp.org. American Society of Picture Professionals (ASPP), (703) Website: www. aspp.com. American Translators Association (ATA), (703) Website: Angela Hoy s Writers Weekly. Website: Association of Independents in Radio (AIR), (617) Website: media.org. Association of Personal Historians (APH). Website: Educational Freelancers Association (EFA), (212) Website: 136

3 Lynn Wasnak Freelance Success (FLX), (877) Website: International Association of Business Communicators (IABC), (415) Website: Investigative Reporters & Editors (IRE), (573) Website: Media Communicators Association International (MCA-I), (888) Website: National Cartoonists Society (NCS), (407) Website: main.asp. National Writers Union (NWU), (212) Website: National Association of Science Writers (NASW), (510) Website: www. nasw.org. Society of Professional Journalists (SPJ), (317) Website: Society for Technical Communication (STC), (703) Website: Women in Film (WIF). Website: Writer s Guild of America East (WGAE), (212) Website: Writer s Guild of America West (WGA), (323) Website: LYNN WASNAK (www.lynnwasnak.com) was directed to the market for her first paid piece of deathless prose ( Fossils in Your Driveway published by Journeys in 1968 for $4) by Writer s Market. In the 40 years since, she s made her living as a freelancer and has never looked back. 137

4 How Much SHould I charge? Advertising & Public Relations Advertising copywriting $150 $35 $83 $9,000 $150 $2752 $3/word 25 /word $1.56/word Advertising editing $125 $20 $64 n/a n/a n/a $1/word 25 /word 65 /word Advertorials $180 $50 $92 $1,875 $200 $479 $3/word 75 /word $1.57/word Business public relations $180 $30 $84 n/a n/a n/a $500/day $200/day $356/day Campaign development or product launch $150 $35 $95 $8,750 $1,500 $4,540 n/a n/a n/a Catalog copywriting $150 $25 $71 n/a n/a n/a $350/item $25/item $116/item Corporate spokesperson role $180 $70 $107 n/a n/a n/a $1,200/day $500/day $740/day Direct-mail copywriting $150 $35 $84 $8,248 $500 $2,839 $4/word $400/page $1/word $200/page $2.17/word $314/page Event promotions/publicity $125 $30 $75 n/a n/a n/a n/a n/a $500/day Press kits $180 $30 $82 n/a n/a n/a $850/60sec $120/60sec $456/60sec Press/news release $180 $30 $78 $1,500 $125 $700 $2/word $750/page 40 /word $150/page $1.17/word $348/page Radio commercials $99 $30 $72 n/a n/a n/a $850/60sec $120/60sec $456/60sec 138

5 Lynn Wasnak Speech writing/editing for individuals or corporations $167 $35 $90 $10,000 $2,700 $5,036 $350/minute $100/minute $204/minute Book Publishing Abstracting and abridging $125 $30 $74 n/a n/a n/a $2/word $1/word $1.48/word Anthology editing $80 $23 $51 $7,900 $1,200 $4,588 n/a n/a n/a Book chapter $100 $35 $60 $2,500 $1,200 $1, /word 8 /word 14 /word Book production for clients $100 $40 $67 n/a n/a n/a $17.50/page $5/page $10/page Book proposal consultation $125 $25 $66 $1,500 $250 $788 n/a n/a n/a Book publicity for clients n/a n/a n/a $10,000 $500 $2,000 n/a n/a n/a Book query critique $100 $50 $72 $500 $75 $202 n/a n/a n/a Children s book writing $75 $35 $50 n/a n/a n/a $5/word $5,000/adv $1/word $450/adv $2.75/word $2,286/adv Content editing (scholarly/textbook) $125 $20 $51 $15,000 $500 $4,477 $20/page $3/page $6.89/page Content editing (trade) $125 $19 $54 $20,000 $1,000 $6,538 $20/page $3.75/page $8/page Copyediting (trade) $100 $16 $46 $5,500 $2,000 $3,667 $6/page $1/page $4.22/page 139

6 How Much SHould I charge? Encyclopedia articles n/a n/a n/a n/a n/a n/a 50 /word $3,000/item 15 /word $50/item 35 /word $933/item Fiction book writing (own) n/a n/a n/a n/a n/a n/a $40,000/adv $525/adv $14,193/adv Ghostwriting, as told to $125 $35 $67 $47,000 $5,500 $22,892 $100/page $50/page $87/page Ghostwriting, no credit $125 $30 $73 n/a n/a n/a $3/word $500/page 50 /word $50/page $1.79/word $206/page Guidebook writing/editing n/a n/a n/a n/a n/a n/a $14,000/adv $10,000/adv $12,000/adv Indexing $60 $22 $35 n/a n/a n/a $12/page $2/page $4.72/page Manuscript evaluation and critique $100 $23 $66 $2,000 $150 $663 n/a n/a n/a Manuscript typing n/a n/a $20 n/a n/a n/a $3/page 95 /page $1.67/page Movie novelizations n/a n/a n/a $15,000 $5,000 $9,159 n/a n/a n/a Nonfiction book writing (collaborative) $125 $40 $80 n/a n/a n/a $110/page $75,000/adv $50/page $1,300/adv $80/page $22,684/adv Nonfiction book writing (own) $125 $40 $72 n/a n/a n/a $110/page $50,000/adv $50/page $1,300/adv $80/page $14,057/adv Novel synopsis (general) $60 $30 $45 $450 $150 $292 $100/page $10/page $37/page 140

7 Lynn Wasnak Personal history writing/editing (for clients) $125 $30 $60 $40,000 $750 $15,038 n/a n/a n/a Proofreading $75 $15 $31 n/a n/a n/a $5/page $2/page $3.26/page Research for writers or book publishers $150 $15 $52 n/a n/a n/a $600/day $450/day $525/day Rewriting/structural editing $120 $25 $67 $50,000 $2,500 $13, /word 6 /word 11 /word Translation literary n/a n/a n/a $10,000 $7,000 $8, /target word 6 /target word 11 /target word Translation nonfiction/ technical n/a n/a n/a n/a n/a n/a 35 /target word 8 /target word 16 /target word Business Annual reports $180 $45 $92 $15,000 $500 $5,708 $600 $100 $349 Brochures, booklets, flyers $150 $30 $81 $15,000 $300 $4,215 $2.50/word $800/page 35 /word $50/page $1.21/word $341/page Business editing (general) $150 $25 $70 n/a n/a n/a n/a n/a n/a Business letters $150 $30 $74 n/a n/a n/a $2/word $1/word $1.47/word Business plan $150 $30 $82 $15,000 $200 $4,100 n/a n/a n/a 141

8 How Much SHould I charge? Business writing seminars $200 $60 $107 $8,600 $550 $2,919 n/a n/a n/a Consultation on communications $180 $40 $95 n/a n/a n/a $1,200/day $500/day $823/day Copyediting for business $125 $25 $60 n/a n/a n/a $4/page $2/page $3/page Corporate histories $180 $35 $86 160,000 $5,000 $54,500 $2/word $1/word $1.50/word Corporate periodicals, editing $125 $35 $69 n/a n/a n/a $2.50/word 75 /word $1.42/word Corporate periodicals, writing $135 $35 $78 n/a n/a $1,875 $3/word $1/word $1.71/word Corporate profiles $180 $35 $88 n/a n/a $3,000 $2/word $1/word $1.50/word Ghostwriting for business execs $150 $25 $84 $3,000 $500 $1,393 $2.50/word 50 /word $2/word Ghostwriting for businesses $250 $35 $109 $3,000 $500 $1,756 n/a n/a n/a Newsletters, desktop publishing/production $135 $35 $71 $6,600 $1,000 $3,480 $750/page $150/page $429/page Newsletters, editing $125 $25 $67 n/a n/a $3,600 $230/page $150/page $185/page Newsletters, writing $125 $25 $77 $6,600 $800 $3,567 $5/word $1,250/page $1/word $150/page $2.30/word $514/page 142

9 Lynn Wasnak Translation services for business use $75 $35 $52 n/a n/a n/a $35/ target word $1.40/ target line 6 / target word $1/ target line $2.30/ target word $1.20/ target line Resume writing $100 $60 $72 $500 $150 $287 n/a n/a n/a Computer, Internet & Technical Blogging paid n/a n/a $100 $2,000 $500 $1,240 $500/post $6/post $49/post copywriting $125 $35 $85 n/a n/a $300 $2/word 30 /word 91 /word Educational webinars $500 $0 $195 n/a n/a n/a n/a n/a n/a Hardware/Software help screen writing $95 $60 $81 $6,000 $1,000 $4,000 n/a n/a n/a Hardware/Software manual writing $165 $30 $80 $23,500 $5,000 $11,500 n/a n/a n/a Internet research $95 $25 $55 n/a n/a n/a n/a n/a n/a Keyword descriptions n/a n/a n/a n/a n/a n/a $200/page $135/page $165/page Online videos for clients $95 $60 $76 n/a n/a n/a n/a n/a n/a 143

10 How Much SHould I charge? Social media postings for clients $95 $30 $62 n/a n/a $500 n/a n/a $10/word Technical editing $150 $25 $65 n/a n/a n/a n/a n/a n/a Technical writing $160 $30 $80 n/a n/a n/a n/a n/a n/a Web editing $100 $25 $57 n/a n/a n/a $10/page $3/page $5.67/page Webpage design $150 $35 $80 $4,000 $200 $1,278 n/a n/a n/a Website or blog promotion n/a n/a n/a $650 $195 $335 n/a n/a n/a Website reviews n/a n/a n/a $900 $50 $300 n/a n/a n/a Website search engine optimization $89 $60 $76 $50,000 $8,000 $12,000 n/a n/a n/a White papers $135 $25 $82 $10,000 $2,500 $4,927 n/a n/a n/a Editorial/Design Packages Desktop publishing $150 $25 $67 n/a n/a n/a $750/page $30/page $202/page Photo brochures $125 $65 $87 $15,000 $400 $3,869 $65/picture $35/picture $48/picture Photography $100 $50 $71 $10,500 $50 $2,100 $2,500/day $500/day $1,340/day 144

11 Lynn Wasnak Photo research $75 $25 $49 n/a n/a n/a n/a n/a n/a Picture editing $100 $40 $64 n/a n/a n/a $65/picture $35/picture $53/picture Educational & Literary Services Author appearances at national events n/a n/a n/a n/a n/a n/a $500/hour $30,000/ event $100/hour $500/event $285/hour $5,000/event Author appearances at regional events n/a n/a n/a n/a n/a n/a $1,500/event $50/event $615/event Author appearances at local groups $63 $40 $47 n/a n/a n/a $400/event $75/event $219/event Authors presenting in schools $125 $25 $78 n/a n/a n/a $350/class $50/class $183/class Educational grant and proposal writing $100 $35 $67 n/a n/a n/a n/a n/a n/a Manuscript evaluation for theses/dissertations $100 $15 $53 $1,550 $200 $783 n/a n/a n/a Poetry manuscript critique $100 $25 $62 n/a n/a n/a n/a n/a n/a Private writing instruction $60 $50 $57 n/a n/a n/a n/a n/a n/a 145

12 How Much SHould I charge? Readings by poets, fiction writers n/a n/a n/a n/a n/a n/a $3,000/event $50/event $225/event Short story manuscript critique $150 $30 $75 $175 $50 $112 n/a n/a n/a Teaching adult writing classes $125 $35 $82 n/a n/a n/a $800/class $5,000/course $150/class $500/course $450/class $2,667/course Writer s workshop panel or class $220 $30 $92 n/a n/a n/a $5,000/day $60/day $1,186/day Writing for scholarly journals $100 $40 $63 $450 $100 $285 n/a n/a n/a Film, Video, TV, Radio, Stage Book/novel summaries for film producers n/a n/a n/a n/a n/a n/a $34/page $15/page $23/page $120/book Business film/video scriptwriting $150 $50 $97 n/a n/a $600 $1,000/run min $50/run min $334/run min $500/day Comedy writing for entertainers n/a n/a n/a n/a n/a n/a $150/joke $500/group $5/joke $100/group $50/joke $283/group Copyediting audiovisuals $90 $22 $53 n/a n/a n/a n/a n/a n/a Educational or training film/ video scriptwriting $125 $35 $81 n/a n/a n/a $500/run min $100/run min $245/run min 146

13 Lynn Wasnak Feature film options First 18 months, 10% WGA minimum; 10% minimum each 18-month period thereafter. TV options First 180 days, 5% WGA minimum; 10% minimum each 180-day period thereafter. Industrial product film/video scriptwriting $150 $30 $99 n/a n/a n/a $500/run min $100/run min $300/run min Playwriting for the stage 5-10% box office/broadway, 6-7% box office/off-broadway, 10% box office/regional theatre. Radio editorials $70 $50 $60 n/a n/a n/a $200/run min $400/day $45/run min $250/day $124/run min $325/day Radio interviews n/a n/a n/a $1,500 $150 $683 n/a n/a n/a Screenwriting (original screenplay-including treatment) n/a n/a n/a n/a n/a n/a $117,602 $62,642 $90,122 Script synopsis for agent or film $2,344/30 min, $4,441/60 min, $6,564/90 min Script synopsis for business $75 $45 $62 n/a n/a n/a n/a n/a n/a TV commercials $99 $60 $81 n/a n/a n/a $2,500/30 sec $150/30 sec $1,204/30 sec TV news story/feature $1,455/5 min, $2,903/10 min, $4,105/15 min TV scripts (non-theatrical) Prime Time: $33,681/60 min, $47,388/90 min Not Prime Time: $12,857/30 min, $23,370/60 min, $35,122/90 min 147

14 How Much SHould I charge? TV scripts (teleplay/mow) $68,150/120 min Magazines & Trade Journals Article manuscript critique $125 $25 $64 n/a n/a n/a n/a n/a n/a Arts query critique $100 $50 $75 n/a n/a n/a n/a n/a n/a Arts reviewing $95 $60 $79 $325 $100 $194 $1.20/word 8 /word 58 /word Book reviews n/a n/a n/a $900 $25 $338 $1.50/word 15 /word 68 /word City magazine calendar n/a n/a n/a $250 $50 $140 $1/word 30 /word 70 /word Comic book/strip writing $200 original story, $500 existing story, $35 short script. Consultation on magazine editorial $150 $30 $81 n/a n/a n/a n/a n/a $100/page Consumer magazine column n/a n/a n/a $2,500 $75 $898 $2.50/word 37 /word $1.13/word Consumer front-of-book n/a n/a n/a $850 $350 $600 n/a n/a n/a Content editing $125 $25 $57 $6,500 $2,000 $3, /word 6 /word 11 /word Contributing editor n/a n/a n/a n/a n/a n/a $156,000/ contract $20,000/ contract $51,000/ contract 148

15 Lynn Wasnak Copyediting magazines $100 $18 $50 n/a n/a n/a $10/page $2.90/page $5.68/page Fact checking $125 $15 $46 n/a n/a n/a n/a n/a n/a Gag writing for cartoonists $35/gag; 25% sale on spec. Ghostwriting articles (general) $200 $30 $102 $3,500 $1,100 $2,229 $10/word 60 /word $2.25/word Magazine research $100 $15 $47 n/a n/a n/a $500/item $100/item $200/item Proofreading $75 $15 $35 n/a n/a n/a n/a n/a n/a Reprint fees n/a n/a n/a $1,500 $20 $461 $1.50/word 10 /word 73 /word Rewriting $125 $20 $68 n/a n/a n/a n/a n/a $50/page Trade journal feature article $122 $40 $80 $4,950 $150 $1,412 $3/word 20 /word $1.16/word Transcribing interviews $180 $90 $50 n/a n/a n/a $3/min $1/min $2/min Medical/Science Medical/scientific conference coverage $125 $50 $85 n/a n/a n/a $800/day $300/day $600/day Medical/scientific editing $125 $21 $73 n/a n/a n/a $12.50/page $600/day $3/page $500/day $4.40/page $550/day 149

16 How Much SHould I charge? Medical/scientific writing $250 $30 $95 $5,000 $1,000 $3,354 $2/word 25 /word $1.12/word Medical/scientific multimedia presentations $100 $50 $75 n/a n/a n/a $100/slide $50/slide $77/slide Medical/scientific proofreading $125 $18 $64 n/a n/a $500 $3/page $2.50/page $2.75/page Pharmaceutical writing $125 $90 $105 n/a n/a n/a n/a n/a n/a Newspapers Arts reviewing $69 $30 $53 $200 $15 $ /word 6 /word 36 /word Book reviews $69 $45 $58 $350 $15 $ /word 25 /word 44 /word Column, local n/a n/a n/a $600 $25 $206 $1/word 38 /word 65 /word Column, self-syndicated n/a n/a n/a n/a n/a n/a $35/insertion $4/insertion $16/insertion Copyediting $35 $15 $27 n/a n/a n/a n/a n/a n/a Editing/manuscript evaluation $75 $25 $35 n/a n/a n/a n/a n/a n/a Feature writing $79 $40 $63 $1,040 $85 $478 $1.60/word 10 /word 59 /word Investigative reporting n/a n/a n/a n/a n/a n/a $10,000/grant $250/grant $2,250/grant 150

17 Lynn Wasnak Obituary copy n/a n/a n/a $225 $35 $124 n/a n/a n/a Proofreading $45 $15 $23 n/a n/a n/a n/a n/a n/a Stringing n/a n/a n/a $2,400 $40 $525 n/a n/a n/a Nonprofit Grant writing for nonprofits $150 $19 $70 $3,000 $500 $1,852 n/a n/a n/a Nonprofit annual reports $100 $30 $64 n/a n/a n/a n/a n/a n/a Nonprofit writing $150 $20 $77 $17,600 $200 $4,706 n/a n/a n/a Nonprofit editing $125 $25 $54 n/a n/a n/a n/a n/a n/a Nonprofit fundraising literature $110 $35 $74 $3,500 $300 $1,597 $1,000/day $500/day $767/day Nonprofit presentations $100 $50 $73 n/a n/a n/a n/a n/a n/a Nonprofit public relations $100 $20 $60 n/a n/a n/a n/a n/a n/a Politics/Government Government agency writing/editing $100 $20 $57 n/a n/a n/a $1.25/word 25 /word 75 /word 151

18 How Much SHould I charge? Government grant writing/ editing Government-sponsored research Public relations for political campaigns Speechwriting for government officials Speechwriting for political campaigns $150 $19 $68 n/a n/a n/a n/a n/a n/a $100 $35 $66 n/a n/a n/a n/a n/a $600/day $150 $40 $86 n/a n/a n/a n/a n/a n/a $200 $30 $96 $4,500 $1,000 $2,750 $200/run min $110/run min $155/run min $150 $60 $101 n/a n/a n/a $200/run min $100/run min $162/run min 152

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