How To Be Successful In A Salon

Transcription

1 t Follow us on Facebook and Twitter! Go to Facebook.com/ SalonMag or Twitter.com/Salon_Magazine to find us. S About Salon Salon Magazine is the most requested publication in the professional Canadian beauty industry. Advertising with Salon is the most costefficient and effective means to deliver your message to salon owners and beauty professionals. Benefit from Salon Magazine s engaged readership. It is the trusted source for the latest in hair, makeup, nails and esthetics. Visually stimulating photo collections 4lessons for boosting your career with education happy birthday! salon magazine celebrates 20 years mentoring The most important relationship in the salon hitting the books spotlight on... emerald is everywhere revamp your colour biz why math matters in the salon our largest collections section yet! plus the road to the contessas begins now march 13 $5 se.m.13.cover.3-0.r..indd :08 PM Critical information on business building, education and salon success stories SoCial MeDia Your guide to going digital Celebrating 20 Years! Dos & Don ts For Disaster Recovery Get Down to Business spotlight on... out-of-the-box ideas for community service PreP your colour clients for summer better business through creativity hottest nail looks now Plus, beautiful collections for the season! se.mj.13.cover.3-0.indd 21 may+june 13 $5 Associate your message with an award winning magazine. Over 20 national magazine awards for editorial and graphic design excellence :43 AM Hair heads into the future with this new collection, inspired by energy and light for today s fast-paced lifestyles. 90 salon march.13 Supercharged march.13 salon 91 #betterbusiness A Social Media Primer Salon owners share their how-tos for navigating the ins and outs of Facebook, Twitter, Yelp and more. By Melissa Hill it comes to social media, if your salon is still not in, your business is missing out. That s the When overwhelming message of salon owners who have jumped on board in the last several years. Social media is a must for any business. It s about being able to connect to clients and potential clients, says Beth Lugtu, owner of Textura Salon in Vancouver. People want instant. A business on social media can fulfill that want. An example would be a person tweeting out, looking for a new salon. We tweet back, We d love to wow you, call us. An hour later, a new client walks in the door. That is instant gratification; she found a new salon, we gained a client. YOUTUBE Pros: A video of your business adds personality. It gives clients a peek at who you are and what you do, says Beth Lugtu, owner of Textura Salon in Vancouver. It can be like a video newsletter, informing clients what you're doing and where you're going. Pitfalls: Making videos can be a lengthy process. For the salon, filming video takes about four hours and editing takes between two and four hours, depending on the amount of footage. Top Tip: Social media is another tool for businesses to get their brand message and their name out there. And it is instant, says Lugtu. With millions of people on social media platforms, it just made sense for our business to be on there as well. After launching a website and joining Facebook, Twitter, Yelp and Google Plus, YouTube has become the next stop for the salon. Referrals are the lifeblood of our industry, says Lugtu. So when a client tells someone to check out Textura Salon and that person can not only read about us on the website, see pictures on Facebook, follow our tweets, but can also see a video of us in action, that has a larger impact than just reading a review. Supercharged FACEBOOK Pros: Flexibility on what you can post. A more personal connection with clients. Pitfalls: So many people end up spamming fans with deals, says Eric Ducoff, vicepresident of Strategies, a salon business consulting company. They re not sharing any of their culture pictures of the fun stuff you do, behind the scenes at the salon, stories of worst hair nightmares. Top Tip: Don t spread yourself too thin, says Ducoff. "It can become a full-time job. Facebook and Twitter reign supreme by amount of activity. Pinterest is fantastic because it s so visual. For any of these, if you get into it, make sure you can maintain it. If you don t stay involved and social, people lose interest. Kezia Morrone has been with Mosaic Hair Salon in Toronto for eight years. Now the front-line manager, she is also the social media manager. It s fun and rewarding to see how clients respond, says Morrone. She spends three hours a week on Facebook and Twitter, usually on Mondays when the salon is closed, planning out posts for the week. Then, for a half hour at the end of each day, she checks the accounts and responds to comments. It gives us the opportunity to listen to what clients need and what works for them, she says. It extends your market reach and lets you establish and maintain relationships with your clients. They ve done that by creating a weekly schedule that offers promotions on Mondays, tips and tricks on Tuesdays, hair facts on Wednesdays, trends on Thursdays and product knowledge on Fridays, often with special deals. It creates a unique experience, and you can promote your brand differently," she says. PHOTO: THINKSTOCK Instagram, Pinterest and More While the four platforms in this story are leading the way for salon businesses in social media, there are plenty of others you can use to connect as well. For the salon industry, the focus on visuals with Instagram and Pinterest seems like a natural fit. But you re also limited in the amount of information you can put out. For now, those might be better used in combination with a Facebook or Twitter account to help promote your business. If you go the Instagram or Pinterest route, get your entire staff on board and make sure they re posting their work, too. Staying active and providing your followers with fresh content is the name of the game. YELP Pros: It s a great way for clients to find your salon and be enticed to make an appointment after reading reviews from your current clients. Pitfalls: Negative reviews may be left as well, leaving you to delicately handle a tricky situation. Top Tip: Yelp can be double-edged sword, says Ducoff. The best thing to do is apologize and offer to do what you can to make it better. Post it publicly and ask them to contact you directly to discuss a solution. You should do that across any of the platforms. Respond with a cool head and as evenly as you can to make it right. It s only going to help your reputation. Every six months social media doubles in influence, according to Robert Barbosa of Salon Escape in Toronto. This is why it s become essential for his business, which has a presence across multiple platforms. Yelp, however, has become one of the salon s biggest drivers. He estimates 45 per cent of new clientele can be attributed to online efforts of that, 70 per cent come to them through Yelp. That s followed by Google optimization, Facebook and Twitter. The role Yelp plays cannot be overstated, especially as traditional referral programs falter and new client retention falls. New client retention is at 25 per cent, when not long ago it was 60 per cent, he says. Loyalty is almost obsolete, and clients go wherever they want to and wait till the last minute to book. Do your research. TWITTER Pros: Fast and easy; 140 characters or less. Good way to show off photos, too. Pitfalls: Short tweets limit the amount of information you can relay to clients. A fast-moving timeline means your tweets might get buried quickly. Top Tip: Stay involved in it. Don t start something and disappear. If you re going to post once or twice a week, do it, says Leeanne Colley, owner of Tips Nail Bar in Toronto. If you re not posting information that s interesting, they ll stop following you. Colley leapt into Twitter two years ago and hasn t looked back. It created a really big buzz for us, she says. It increased our business and traffic 15 to 20 per cent. I wish I hadn t waited so long. Colley has since started Facebook and Instagram accounts, plus, all nail techs have their own accounts. Facebook hasn t been as successful for them as Twitter, though. Facebook can be a little personal. Twitter is so quick; it s an easy way to connect, says Colley. Her advice is to jump in, but start with one platform. The easiest way is to watch what other people are doing, says Colley. I asked people questions about what to tweet and how to attract a larger audience. It takes the edge off when you connect through social media. You almost feel like you know the person already Five Quick Tips on Social Media Many platforms have additional functions. If you do a little research, you can make posts look more professional, says Eric Ducoff, vice-president of Strategies. Choose the right profile picture. Make sure you re representing yourself the way you want your business to be seen, says Ducoff. Consider hiring a designer to make a good header for your page. Pay attention to the simple stuff. Check spelling and grammar. Even if it s just a personal page, you're not doing yourself any favours in the professional world with mistakes, says Ducoff. Get your staff on board. Hold a weekly meeting and get them to come up with ideas, too, says Ducoff. If you re not the only one posting, make sure you set down some ground rules. Use your time wisely. Online tools like Hootsuite can help you to plan. Sit down when the salon is closed, enter messages in one sitting and allow the program to post them automatically, all week long. 54 salon may+ june.13 may+ june.13 salon 55 salon events Top Styles from Salon International Details: More than 44,000 hairstylists from across the U.K. and Europe came to London for three days to witness product launches, live demos and stage shows from industry stars, including Patrick Cameron and the TIGI creative team, Toni & Guy and Sassoon. Salons Mahogany, Saco and é Salon also offered education seminars. Highlight: Colour was the subject, from TIGI s take on the next pastel trend to Jason Grey of Toni & Guy creating a translucent, light perimeter of colour on long hair. Save the Date! Salon International 2013 takes place October PhOTOS COUrTESy SaLOn InTErnaTIOnaL The hottest products, trends and events HAIRLINES NEWS Editor s Picks Six new top-of-the-line products for your salon shelf Lines of March Bold colours arrive with spring, and Mirabella Beauty s got just the liquid eyeliner hue for her in Gray Scale, Blue Streak and So Jaded,. Info: mirabellabeauty.com Bouncing Spring Aveda s two new Be Curly stylers, Curl Controller and Curl Enhancing Spray, are formulated with curlenhancing properties. Info: aveda.com All for One If teamwork came in a bottle, it might look like Uniq One Cleansing Balm, a conditioning cleanser that boasts 10 benefits for healthier hair. Info: uniq-one.com Blonde Affair Blonde Care is the newest to the Matrix Total Results hair-care line, complete with a shampoo, conditioner and reflective mist. Info: matrixcanada.ca TEXT: VALERIE LAM, PHOTOS: CHRIS TSINTZIRAS 96 salon may+ june.13 se.mj.13.events.3-2r2.indd :26 PM Coverage of events that matter to the industry Brush Off New to Marilyn Brush s line is Hot Flash, three ceramic-coated aluminum-barrel brushes that help to quickly transfer the heat to the hair. Info: marilynbrush.com Final Touch Eufora s Uplift Finishing Spray is a hair spray that protects the hair fibre integrity and from colour fade caused by sun, UVA and UVB exposure. Info: eufora.net 58 salon march.13 se.m.13.hairlines.3-2.indd :34 PM

2 sq.m.13.vis.aveda.3-0.indd Custom V sq.mj.13.cover.3-1r.indd :57 AM :11 PM Salon Advertising with Salon Magazine ensures that your message reaches its dedicated audience in the reader s own language. On fête nos 20 ans! On fête nos 20 ans! MédiaS SOciaux : votre passeport pour la réussite Single-language magazines are easy to read, easy to navigate and have twice the content. They re simply a better value for your advertising dollar. Salon Magazine has two editions, and, in the two official languages of Canada. Our Montreal-based team writes with an emphasis on Quebec content, appealing directly to this discerning readership. Statistics Canada reports: The Quebec market contributes more than 20% of the nation s revenue More than 30% of Canadians speak and more than 95% of Quebec residents speak salon atmosphère Publications commerciales Postes Canada Enregistrement No PO Box 357, Beeton Ont., Canada L0G 1A0 Magnifiques blonds Votre Guide Affaires LE POINT SUR : Conseils pour la Colo d été les plus beaux ongles de la saison et faire le plein d'idées pour des ColleCtions qui font rêver! Focus Couleur! éclaircissants nouvelle génération Le point sur Astuces correction couleur 9Conseils pour booster le service Couleur /fr Tout savoir sur les bases de données Contessa 2014 : les demi-finalistes! octobre 13 $5 sq.o.13.cover.3-1r.indd :59 PM Survivre à un sinistre Mai+juin 13 $5 salonmagazine.ca/fr CARREFOUR BEAUTÉ NOUVELLES Color Lustre de Shu Uemura Un baume raviveur sans silicone contenant une forte concentration de pigments. Info : shuuemura.com Choix de la rédac Les six produits de l heure à connaître. Mythic Oil Souffle d Or de L Oréal Professionnel Duo de luxe truffé d ingrédients bienfaisants pour scintiller. Info : lorealprofessionnel.com Shampoing volumisant sec BosRenew de Bosley Professional Pour donner du volume aux cheveux clairsemés et nettoyer sans agresser. Info : bosleypro.com Colour Fanatic de Pureology Bruine légère livrant 21 bienfaits essentiels afin de protéger les cheveux colorés. Info : pureology.com Color Correction de Malibu C Sachets de cristaux pour retirer les minéraux et autres impuretés qui empêchent la coloration de bien tenir. Info : malibuc.com Oil Miracle Volume Amplifier 5 et Divine Polish de Schwarzkopf Professional BC Bonacure Formulés avec cinq huiles pour raviver et faire briller. Info : schwarzkopf- professional.ca TEXTE : VALERIE LAM, PHOTOS : CHRIS TSINTZIRAS Les clientes reçoivent leur soin des mains sur une magnifique console ultra-moderne. Les postes de coiffure sont disposés de sorte que chaque client soit seul avec son styliste. L expérience offre donc beaucoup plus d'intimité, à l image d un salon luxe. L'espace spa est complètement à l'arrière du salon, délimité par une porte, ce qui feutre la cacophonie des conversations et des outils coiffants. Les détails Propriétaires : Marie-Eve Medza, Julie Fortin et Sophie Perreault Design : Lanvain Espace : pieds carrés, sur trois étages L équipe 6 stylistes 6 coloristes 1 esthéticienne 1 manucuriste 1 réceptionniste «Second début Deuxième emplacement pour un salon hyper-cool de Montréal qui collectionne les nouvelles adeptes. Texte : Yasmin Grothé Ç a faisait trois ans qu on était à la recherche d un nouveau local», affirme Marie-Eve Medza, copropriétaire du salon Mëdz, dont la deuxième succursale tient pignon sur l avenue Masson, dans le quartier Rosemont. Stratégiquement situé à proximité de restos, cafés, épiceries fines, et facilement accessible par transport en commun, ce salon tient le haut du pavé dans ce secteur où la clientèle recherchait une adresse beauté offrant une expérience un peu plus pointue. Tout comme à Verdun, là où se situe toujours la première succursale Mëdz, la formation est à la base de la philosophie de la maison. «Chaque personne qui compose l'équipe est au courant de la mission et de la vision de l'entreprise; ainsi tous emboîtent le pas pour assurer la réussite du salon dans son ensemble», explique Marie-Eve. En effet, le personnel est régulièrement formé de manière à offrir un service de haute qualité et Le bar à coloration Redken est la pièce maîtresse du salon, laissant les clients voir les coloristes à l œuvre, tels de vrais chimistes! Larges et très confo, les fauteuils de l espace lavabo accueillent les clients avant la coupe ou la couleur. Photos : Denis sobolj Site Web mëdzsalon.ca Les marques Guinot Redken SpaRitual diversifié, tant en coiffure qu'en esthétique. «Il y avait déjà plusieurs salons de coiffure dans Rosemont, c est vrai. Donc pour nous le défi était de créer un espace offrant une panoplie de services haut de gamme mais accessibles à tous. Je pense qu on a réussi à créer cet équilibre», conclut Marie-Eve. S /fr 34 salon octobre.13 /fr se.o.13.cb.3-1.indd :12 PM 80 salon mars.13 /fr sq.m.13.interiors.3-1r2.indd All Pages /fr mars.13 salon :52 AM Création : Antoinette Beenders Coiffure : Ricardo Dinis, Allen Ruiz et Bea Watson Coloration : Ian Michael Black, Lupe Voss Stylisme : Ann Shore Maquillage : Janell Geason, Janessa Paré Photos : Jenny Hands La collection signée Aveda pour le printemps 2013 Néo insuffle un soupçon de tendresse à des coiffures et couleurs hyper-actuelles. romantique Voir toutes les photos de la collection sur /fr/collections 64 salon mars.13 /fr /fr mars.13 salon 65

3 to market to your clients... Becoming a salon owner... Plus, the 25th Annual Contessa Award Semi-Finalists! se.o.13.cover.3-0.indd 3 SEPTEMBER+0CT0BER 13 $5.00CDN e.so13.cover.final.3-0.indd 1 october 13 $ :15 PM :47 AM Brand Portfolio 9BeSt PrACtiCeS For Building your Colour Biz better blondes Exploring new lighteners spotlight on... Correction tips... Better ways Celebrating 20 Years! Colour Contrasts SALON Salon Magazine is the most requested publication in the professional Canadian beauty industry. Advertising with Salon is the most cost-efficient and effective means to deliver your message to salon owners and beauty professionals. Benefit from Salon Magazine s engaged readership. It is the trusted source for the latest in hair, make-up, nails and esthetics. Associate your message with an award winning magazine. Salon has won over 20 national magazine awards for editorial and graphic design excellence. SALON.CA The newly revamped award-winning website and its weekly e-newsletter are the number-one resource for the Canadian professional beauty industry. Updated weekly, the highly interactive site features visual collections, news, event listings, videos, a job board, contests and more. Reach your target audience through the many online advertising opportunities. MOBILE APP The mobile app is everything beauty pros love about Salon Magazine at their fingertips. Designed specifically for mobile use, it s easy to access industry news, events, photo collections and videos. With over 5,000 downloads since August 2011, the mobile app reaches beauty pros on the go. SOCIAL MEDIA Salon Magazine s Twitter and Facebook communities are highly engaged and interactive. The community is made up of over 25,000 savvy beauty professionals. Reach this audience with an integrated online advertising initiative. THE CONTESSAS The Annual Canadian Hairstylist of the Year Awards The Contessas are Canada s largest and most prestigious awards for the professional beauty industry. The photo-based competition highlights the industry s top talent in hair, makeup, nails, business and community service. Contessa sponsors benefit from a year-long print and online advertising campaign and exposure to top stylists at the black-tie gala. BREAST CANCER AWARENESS BREAST RECONSTRUCTION HAIR OPTIONS PLUS HOW TO COPE Publications Mail Agreement No PO Box 357, Beeton Ont., Canada L0G 1A0 PUT YOUR BEST BREAST forward AUGMENTATION AND LIFT GUIDE MIND OVER MATTER Maintain Your Brain s Health WINE INSPIRED SPAS GIRLS NIGHT OUT! FIND THE PERFECT BRA ELEVATE Published six times per year, the premier beauty magazine focuses on antiaging, cosmetic enhancement and wellness. Elevate is Canada s only hybrid magazine targeting both consumers and industry professionals. Original content on elevatemagazine.com and its weekly e-newsletter keep readers informed of the latest trends and innovations.

4 2014 Dates & Circulation ISSUE/ SPACE DIGITAL MAILED EDITION BOOKING FILE DUE WEEK OF JAN/FEB 2014 (CONTESSA COLLECTORS' EDITION) Edition Nov. 12 Nov. 19 Dec. 9 Edition Nov. 12 Nov. 19 Dec. 16 MARCH 2014 (ABA MONTREAL) Edition Jan. 14 Jan. 21 Feb. 10 Edition Jan. 14 Jan. 21 Feb. 17 APRIL 2014 (ABA TORONTO, EDMONTON) Edition Feb. 18 Feb. 25 Mar. 17 Edition Feb. 18 Feb. 25 Mar. 29 MAY/JUNE 2014 Edition Apr. 1 Apr. 8 Apr. 28 Edition Apr. 1 Apr. 8 May 5 JULY/AUGUST 2014 (BUYERS GUIDE) Edition May 20 May 27 Jun. 16 Edition May 20 May 27 Jun. 23 SEPTEMBER 2014 Edition Jul. 15 Jul. 22 Aug. 11 Edition Jul. 15 Jul. 22 Aug. 18 OCTOBER 2014 Edition Aug. 19 Aug. 26 Sept. 15 Edition Aug. 19 Aug. 26 Sept. 22 NOV/DEC 2014 (CONTESSA FINALISTS) Edition Sept. 23 Sept. 30 Oct. 20 Edition Sept. 23 Sept. 30 Oct. 27 JAN/FEB 2015 (CONTESSA COLLECTORS' EDITION) Edition Nov. 11 Nov. 18 Dec. 8 Edition Nov. 11 Nov. 18 Dec SALON (ENGLISH) Province Circulation* BC/Yukon 3,111 Alberta/N.W.T./Nunavut 2,325 Saskatchewan 897 Manitoba 846 Ontario 10,533 Quebec 459 New Brunswick 715 Nova Scotia 678 Prince Edward Island 134 Newfoundland 587 Outside Canada 120 SALON (FRENCH) Province Circulation* Quebec 8,555 Outside Quebec 39 Outside Canada 5 Total Circulation 29,004* Additional Copies 3,121 TOTAL RUN 32, ABA Shows Montreal Mar Toronto Apr. 6-7 Edmonton May 4-5 Vancouver Sept Calgary Oct. 5-6 EXTRA TRADE SHOW CIRCULATION: Salon Communications attends and exhibits at major Canadian trade shows, including ABA shows across Canada. Over 4,000 extra copies per year are circulated through these venues. See our CCAB audit for exact figures. * Circulation numbers change constantly due to new subscribers, address changes, business closings etc. Provincial numbers reported here represent the total qualified mailed copies for the March 2013 issues. Circulation figures have been verified on the CCAB March 2013 Audit Statement, available from Salon Communications Inc. *Canada s Magazine Most Requested by Beauty Professionals When you advertise in Salon Magazine, your ad will be seen in a magazine that has the highest request rate of any publication for salons in Canada it s proven on our CCAB/BPA audit. The CCAB/BPA audit is the only reliable way to verify publisher s claims of circulation and request numbers. Ask for it it s your guarantee of a responsible advertising decision. For more information about CCAB/BPA, contact them directly at

5 2014 Advertising Rates Specifications AD SIZE 1 x Rate 4 x Rate 8 x Rate Double Page Spread (w) x (h) Full Page (w) x (h) 1/2 vertical 3.75 (w) x (h) 1/2 horizontal (w) x (h) AD SIZES Double page spread: Trim size: (w) x (h) Bleed: 17.5 (w) x (h) Type safety: (w) x (h) Full page: Trim size: (w) x (h) Bleed: (w) x (h) Type safety: (w) x (h) 1/2 Vertical: 3.75 (w) x (h) 1/2 Horizontal: (w) x (h) 1/3 Vertical: (w) x (h) 1/4 Vertical: 3.75 (w) x (h) ALL PDF SUBMISSIONS must conform to the following guidelines 1/3 vertical (w) x (h) 1/4 vertical 3.75 (w) x (h) Rates are net and subject to change u Supplied as PDFX/1-a standard files u All fonts embedded. None stylized from palettes u All images used must be TIFF or EPS, CMYK, 300 dpi, no compression, no embedded colour profiles and scaled no more than 130% u Must be accompanied by a Fuji Pictro or Kodak colour proof FILES ARE SUPPLIED u On standard sized DVD (4.7GB) POSITION PREMIUMS Back cover... 20% Inside front cover/inside back cover... 15% Inside front DPS... 10% Centre page spread... 10% Requested pages... 10% Additional production/design charges may apply u ed in compressed, self-extracting file to: production@ Attn: production manager u Upload using a web browser: Note: Please direct all production inquiries to Alan Swinton at x111 FOR SALES INFORMATION CONTACT MEGAN JEFFERY ext. 220 megan@ LAURA DUNPHY ext. 110 laura@ SERVICES AVAILABLE Custom creative design Translation Inserts and tip ons Outserts and Biodegradable Polybag SAMANTHA ANOBILE samantha@ DON BURNS distinct@videotron.ca

6 Online Packages GOLD PACKAGE (4 WEEKS) $5,500 2 weeks of exclusive premium leaderboard positioning for run of site 4 weeks of large banner: on Homepage and 3 other pages 2 e-blasts 4 weeks of newsletter banner 2 weeks of exclusive app banner for run of the app 1 relevant social media mention on both Twitter and Facebook SILVER PACKAGE (4 WEEKS) $4,000 1 week of exclusive premium leaderboard positioning for run of site 2 weeks of large banner: on Homepage and 2 other pages 2 weeks of large banner: on the Jobs or Collections and 2 other pages 1 e-blast 2 weeks of newsletter banner 2 weeks of exclusive app banner for run of the app 1 relevant social media mention on both Twitter and Facebook GIVEAWAY PACKAGE (4 WEEKS) $1,500 Giveaway will run 4 weeks on Contest page 2 weeks of banner advertising on Homepage 2 weeks of banner advertising on 2 other pages 1 social media mention (on both Facebook and Twitter) ALSO AVAILABLE FOR CUSTOM PACKAGES Photo collection posting Microsites Polls Social Media AVG. WEEKLY IMPRESSIONS 40,000 (RUN OF SITE)

7 Online Rates BANNER ADS RUN OF SITE HOME PAGE COLLECTION OR JOBS ALL OTHER SECTIONS Leaderboard (A) Large banner (B) Small banner (C) $4,000 $3,000 $1,500 $2,000 $1,500 $750 $1,000 $1,000 $750 $300 MOBILE ADS 1136px W x 151px H RUN OF APP NEWS EVENTS VIDEO Section ad $1,500 $400 $400 VIDEO 740px W x 371px H, Format: Quicktime or.mov file Posting Pre-roll 5 seconds Pre-roll 10 seconds Post-roll 30 seconds PER VIDEO $250 EBLAST 1200px W x 600px H S 3 S 4 S 5 S Large JPG $700 $650 $600 $550 NEWSLETTER 728px W x 90px H 1 WEEK 2 WEEKS 3 WEEKS 4 WEEKS 5 WEEKS Banner ad $450 $400 $350 $300 $250 A B All prices per 4 week period (except eblast and Newsletter banner) not consecutive Production charges not included Creative can be mixed (i.e. not all JPG ads or video pre-roll must be the same in the case of multiple position placements) C SPECS: A: 728px W x 90px H B: 300px W x 275px H C: 300px W x 80px H ALL AD FORMATS (EXCLUDING VIDEO): JPG