POST-MASTER S CERTIFICATE ENROLLMENT MANAGEMENT. Capella University 225 South 6th Street, 9th Floor Minneapolis, MN CAPELLA ( )

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1 POST-MASTER S CERTIFICATE IN ENROLLMENT MANAGEMENT Capella University 225 South 6th Street, 9th Floor Minneapolis, MN CAPELLA ( )

2 Post Master s Certificate in Overview Capella University s post master s certificate in enrollment management provides higher education professionals with the skills required to be effective in areas such as admissions, financial aid, academic advising, support services, technology, and learning centers. Learners develop the investigative knowledge, abilities, and attributes necessary in the field of enrollment management in higher education. This certificate provides learners with marketing, strategic planning, technology, and regulations skills that help them lead the development of recruitment and retention plans. Offered in partnership with Noel-Levitz, a nationally recognized higher education consulting firm. Learners who complete this certificate are prepared for positions such as: Vice President of Director of Admissions Director of Academic Advising Registrar Other leadership positions in student services Capella University s post master s certificate in enrollment management is offered in association with Noel-Levitz, a nationally recognized consulting firm specializing in higher education recruitment and retention. Graduates of this program receive a Capella University certificate and a professional certificate in enrollment management issued by Noel-Levitz. Apply Credits toward a PhD Program Every dollar and hour you spend through this certificate program and the residential colloquium transfer to the following Capella University doctoral specializations: PhD in Education with a specialization in leadership for higher education PhD in Education with a specialization in professional studies In addition, there are a number of other doctoral programs and specializations available at Capella that will accept from 4 to 12 transfer credits from this certificate program. Capella faculty did an excellent job of presenting the courses, giving thoughtprovoking assignments and discussion questions, and making me push myself to be a better student. I have enjoyed this program more than I ever thought possible and I would recommend it to any enrollment management professional. Jim Brown Director of Admissions and Career Development Freed-Hardeman University 1

3 Curriculum 6 Courses + 1 Residential Colloquium ( Practicum) Total program credits: 24 quarter credits Six Required Courses ED7601 Higher Education ED7603 Essentials of Effective Retention in Higher Education ED7605 Technology Applications to ED7607 Financial Assistance and ED7609 Communications and Marketing Strategies and Issues ED7611 Strategic Planning Course Descriptions ED Higher Education (4 credits). This course provides a comprehensive overview of enrollment management strategies, essential theories, and best practices. The course focuses on fundamental concepts, techniques, and practices used in successful enrollment management programs. Topics include analyzing higher education recruitment and choice processes from a marketing perspective, exploring current trends and applying tools related to financial assistance and scholarship to real-world recruitment situations, evaluating current recruitment practices in a recruitment marketing plan, and integrating leadership and management theories. ED7603 Essentials of Effective Retention in Higher Education (4 credits). This course provides learners with a comprehensive overview of the fundamentals and best practices of effective student retention in higher education. Learners analyze and interpret a significant body of research on student retention and apply this knowledge to the development and management of an institutionally based retention plan. ED Technology Applications to (4 credits). In this course, learners explore basic concepts in higher education enrollment management technology, focusing on effective technologies for managing enrollment in colleges and universities. Learners develop an understanding of current technologies used in recruitment and retention, and synthesize and apply emerging technologies to the field of enrollment management. ED Financial Assistance and (4 credits). In this course, learners explore financial assistance and its role in student recruitment and retention and act as practitioners, synthesizing knowledge acquired from other courses while using financial assistance principles and policies. The course focuses on applying financial assistance principles and regulations to effective enrollment management strategies. Topics include analyzing current and future trends in technology and the impact of databases and developing strategies for using technology effectively to manage enrollment. Entrance Requirements Master s degree or higher in your subject matter from a regionallyaccredited college or university Grade point average of 3.0 or higher on a 4.0 scale Certificate program includes six online courses and one residential colloquium Practicum. ED Communications, Marketing Strategies and Issues (4 credits). This course provides learners with an understanding of the purpose and impact of targeted communications and marketing strategies for enrollment management. Learners analyze institutionally based communications and marketing documents and prepare a plan to improve marketing for higher education institutions. ED Strategic Planning (4 credits). This course introduces learners to essential concepts of strategic planning for higher education, including environmental scanning, data collection and analysis, quantifying annual and long-term goals, developing enrollment management strategies, and developing and implementing action plans. Learners create a strategic enrollment plan and explore ways to incorporate it into the institution s overall strategic plan. Course topics include building institutional support for a strategic enrollment management plan and mobilizing human and financial resources. This is the capstone course for the enrollment management specialization and includes the project required for the master s degree. Prerequisite(s): ED7601, ED7603, ED7605, ED7607, and ED

4 Residential Colloquium ( Practicum) Learners in the post master s certificate in enrollment management will participate in a five-day residential experience designed to provide applied skills in enrollment management as well as career planning skills. Learners will participate in workshops spanning the topics listed below along with recommended colloquia sessions. Learning the latest in enrollment management skills and strategies to attract and retain students can help strengthen the ability of key leaders at today s colleges and universities, Kevin Crockett President and CEO Noel-Levitz Current Trends and Issues in Communications and Marketing Technology in Publishing, a professional activity Career Planning The academic job search Curriculum vitae development Professional development opportunities Ingredients for a Successful Strategic Plan including Financial Assistance Principles and Policies Personalized plan for colloquium workshops Who teaches at the residential colloquium? Colloquia are staffed by Capella University PhD faculty members, writing center faculty, academic and doctoral advisors, software-skills specialists, research librarians, and career center counselors. Your enrollment management track sessions will be led by Capella University PhD faculty members with experience in. Who attends the residential colloquium? You will attend colloquia with fellow learners in the post master s certificate in enrollment management and with PhD learners from Capella University's Schools of Education, Business and Technology, Human Services, and the Harold Abel School of Psychology. Attendance ranges from 400 to 1300 learners. What does a typical day at colloquium look like? Each five-day colloquia is similar to a professional conference: Multiple concurrent sessions Session length: 45 minutes to 3 hours Networking activities and opportunities Scheduled breaks and catered meals during most mornings and afternoons 3

5 Recommended Course Sequencing (Working with an Academic Advisor, learners may adjust sequence and course load) 1 st Quarter 10 weeks ED7601 Higher Education Between Quarters 1 week Residential Colloquium ( Practicum) 2 nd Quarter 10 weeks ED7605 Technology Applications to 3 rd Quarter 10 weeks ED7609 Communication, Marketing Strategies and Issues Program Starts: April 9, 2007 July 9, 2007 October 8, 2007 ED7603 Essentials of Effective Retention in Higher Education Focused on enrollment management and career enhancement ED7607 Financial Assistance and ED7611 Strategic Planning 2007 Residential Colloquium Options: July 21 st 26 th, Jacksonville, FL December 27 th - January 1 st, 2008, Anaheim, CA Tuition # Credits # Courses/Events Time to complete (assume 2 courses/quarter for course work) Cost/quarter or event Total Cost Estimates Course work 24 6 courses 3 quarters (9 months) $4,050 $12,150 Colloquium -- 1 event 1 week per event $1,350* $1,350* Totals 3 quarters (9 months) $13,500* * Learners are responsible for food, travel, and lodging for the residential colloquium. Financial Aid Capella University offers assistance to learners who would like to secure educational funding to help finance their academic program. A number of options exist given the diverse needs and backgrounds of prospective learners. Please contact a Capella University representative at to discuss your financial aid opportunities. Many financial aid options exist to help Capella learners offset their tuition costs. Please contact a Capella University representative at to discuss your financial aid opportunities. 4

6 Post Master s Certificate in Academic Leadership Dr. Adell Newman-Lee Faculty Director, Higher Education and Corporate Programs Dr. Newman-Lee received her EdD from Northern Illinois University and a master s degree in sociology from Western Illinois University. Her doctoral cognate was in instructional technology, and during this time, she began designing and teaching online courses in higher education. She has a breadth of experience in adult education, graduate level education, and program and curriculum design. Dr. Newman-Lee has been a university professor, chair, and assistant dean. She has been teaching via alternative delivery methods (online, satellite and codec technology) since Dr. Newman-Lee served as a state director of adult education while teaching at Western Illinois University. She has numerous educational publications to her credit, and her research focus has been in adult education, criminology and sociology. Dr. Edward Gould Faculty Director, Higher Education and Corporate Programs Dr. Gould is the faculty director of higher education and corporate programs in the School of Education at Capella University. His extensive background includes corporate-level leadership of ecollege, executive director of ecollege s Center for Internet Technology in Education (CiTESM), vice chancellor of student services and special programs for California s 108 community colleges, the president and superintendent of three California community colleges, and vice president and dean of student services at three other community colleges in California and Nevada. He has taught undergraduate and graduate courses in counselor education and higher education leadership. Dr. Gould attended and received degrees from Hartnell College (AA, history), California State University, Hayward (BA history), San Diego State College (MS counseling), and the University of Nevada, Reno, where he earned a doctorate in education in counseling and personnel services. His passion is developing the next generation of leaders in higher education, and his research interests include higher education leadership, future trends and challenges in higher education, and parent education. Dr. Kathryn Campbell Faculty Chair, Leadership for Higher Education Dr. Campbell is the faculty chair for the enrollment management and leadership for higher education specializations. She has a rich history in community college counseling, teaching, and administration in California. She has served as a vice president of academic affairs and held positions as a dean of instruction as well as director of career programs and services. Dr. Campbell oversaw the rapid growth of an online program that served a district the size of the state of Vermont. She also initiated and developed a middle college high school of 240 students on the college campus. She was instrumental in establishing partnerships with California state universities to encourage and support students seeking teaching credentials. Dr. Campbell received an EdD in educational administration from the University of the Pacific. She has a master s degree in counseling from Dominican University of San Rafael and a bachelor s degree in English from the University of California, Los Angeles. Dr. Barbara Keener Core Faculty, Leadership for Higher Education Barbara J. Keener holds a doctorate in education with a higher education specialization from the University of Florida. She served as a Florida Legislative intern and was awarded a WK Kellogg Fellowship in Community College Leadership during her graduate studies. She received a MA in speech and communication from the University of Wyoming and a MS in student personnel from Miami University (OH). Her BA is in political science from The Colorado College. She has served as dean in community colleges and universities as well as vice president and executive director of two higher education related associations. She was an educational services regional director for American College Testing. While serving as graduate faculty in the University of Florida's College of Education she initiated several online programs and developed new curriculum in community college leadership and enrollment management. Her publications and research are featured in textbooks, monographs, and journals. She has also been appointed to college and university accreditation review teams for the Southern Region. Dr. Keener has served as a Noel Levitz consultant on numerous projects, including statewide community college enrollment management planning in Kentucky and Louisiana. Her current Capella assignments include teaching and designing courses in higher education enrollment management, leadership, and community college specializations. 5

7 Noel-Levitz Overview A consulting partner to higher education, Noel-Levitz helps campuses and systems reach and exceed their goals for enrollment, marketing, and student success. During its 30-year history, more than 1,700 campuses have invited Noel-Levitz to collaborate with them. Clients include public and private institutions throughout North America at the four-year, two-year, graduate, and system levels. Noel-Levitz s higher education expertise can be grouped into four areas: Recruitment and financial aid Student success and retention Marketing research and communications Over 1,700 campuses have invited Noel-Levitz to collaborate with them on a variety of enrollment management issues. Professional development Partnership between Capella University and Noel-Levitz Noel-Levitz stresses the importance of and growing need for educational and staff development opportunities on campuses around the country. They note today's competitive higher education environment and the demand for skilled enrollment management professionals as a primary reason why they have partnered with Capella University to provide access to Capella s online post-master s certificate in enrollment management. Noel-Levitz has partnered with Capella University to provide a post master s certificate in enrollment management. Graduates of this certificate will receive the following credentials: Capella University Certificate Professional Certificate in issued by Noel Levitz As a leader in enrollment management consulting, Noel-Levitz also continuously conducts research, develops white papers and reports, and publishes enrollment-related newsletters. 6

8 225 South 6th Street 9th Floor Minneapolis, MN CAPELLA ( ) Capella University is accredited by The Higher Learning Commission and a member of the North Central Association of Colleges and Schools (NCA), 30 N. LaSalle Street, Suite 2400, Chicago, IL , (312) , Capella University. All rights reserved. PMC

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