Connect with your most powerful brand ambassadors: PTO and PTA Leaders. REAL Mom Connections that Deliver. REAL Marketing Results

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1 Connect with your most powerful brand ambassadors: PTO and PTA Leaders REAL Mom Connections that Deliver REAL Marketing Results schoolfamilymedia.com/solutions

2 Discover the School Family Media Difference School Family Media s unique network of thousands of PTO and PTA leaders at more than 83,000 K-8 schools nationwide can passionately and personally deliver your brand message and/or samples to their peers, families with kids 5-14, at school family events nationwide. Buzz for Your Brand For companies that want to help schools and their community of families, there are no better advocates than PTO and PTA leaders. These engaged parents view product samples, informational pieces, coupons and program sponsorships positively, and they re enthusiastic in showing their support for these brands. Post s Back2School program generated more than 20, 000 in-person, mom-to-mom conversations about Post cereals. REAL Brand Advocacy: Post I spoke to so many people at our event about the sample packs. They bridge the outside commercial world with the educational world in a real and tangible way. Parents are looking for and often purchasing these very same products as they prepare for school, so to me it s a win-win. The Post cereal coupons were a really BIG hit. Kim Martin, PTO Chair CC Lutheran School, Watertown, MN

3 School Family Media has partnered with some of America s best-known, mom-focused brands. REAL Conversations: Hasbro I heard from several people that they try to plan a family game night and are now more fired up about working it in more regularly. It was a very quick evening for staff and a fun night for all who attended. Thank you, Hasbro, for offering the games and planning materials. Beth, PTO Volunteer Jesup Elementary, Jesup, IA

4 Impactful Mom to Mom Recommendations Moms are turning to online communities more and more, but still prefer offline recommendations from friends and family that lead to purchase decisions. PTO and PTA leaders can be a unique and valuable resource for your brand. > Face-to-face, peer-to-peer interaction > Trusted environment > Personal accountability > Authentic word-of-mouth Authentic Engagement WHO IMPACT$ PURCHASE MOST? 86% FAMILY & CLOSE FRIENDS IMPACT PURCHASE MOST FAMILY & FRIENDS PROFESSIONAL WEB REVIEW ACQUAINTANCE 58% 54% 42% 39% School Family Media programs are promoted and executed throughout the school year by the active, influential moms you want to reach. > 5-10 engaged leader moms per K-8 school > Powerful network of more than 100,000 key influencers > Knowledge sharing with hundreds of families at each school > Grassroots marketing on a national scale for a Million Mom Impact BLOGGER CELEBRITY 11% Source: Social Media Link, October, 2013

5 Tide Case Study Tide gained 92% purchase intent by sampling a new detergent at school family events where kids were sure to get messy (spaghetti dinners, sports days), right in front of mom! REAL Results: Tide I passed out the {Tide} samples to parents and the response was great! After an evening of fun, many of the students were quite dirty and parents thought it was very appropriate that we were giving away Tide samples! Heidi Sanchez, PTSA President Deer Valley Elementary, Deer Valley, AZ Learn more at: schoolfamilymedia.com/solutions REAL Reach: Toys R Us How excited the students were to be one of the first 200 children in attendance and receive a prize just for showing up! The Toys R Us gift cards were not only a welcome treat but definitely increased the attendance to our event. Thank you please extend our gratitude to Toys R Us for making our family night event a complete success. Mary Ann Fiaschetti, PTO President West Point Elementary, West Point, NY

6 Tell Us Your Marketing to Moms Objectives We ll work with you to develop a powerful through school marketing program that is highly targeted, mom-focused, and relevant. Talk to us about: Connect with your most powerful brand ambassadors: PTO and PTA Leaders > Product sampling, couponing > Custom literature development and distribution > Digital programs, promotional campaigns, special events and more Plan now to engage moms with our Q3 and Q4 turnkey programs that PTO and PTA leaders proactively participate in every year. Or, develop a custom program solution to connect with moms at school events anytime during the school year. School Family Media has partnered with some of America s best-known, mom-focused brands. REAL Conversations: Hasbro from several people that they try to plan Iaheard family game night and are now more fired up about working it in more regularly. It was a very quick evening for staff and a fun night for all who attended. Thank you, Hasbro, for offering the games and planning materials. Beth, PTO Volunteer Jesup Elementary, Jesup, IA Contact us today! Janis Daly Director of Sponsorship Sales jdaly@schoolfamilymedia.com (800) x212 Tracy Roberts Director of Sponsorship Sales troberts@schoolfamilymedia.com (843) schoolfamilymedia.com/solutions REAL Mom Connections that Deliver REAL Marketing Results schoolfamilymedia.com/solutions