SUCCESS IN ECOMMERCE: TESTIMONIALS

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1 E-TAILERS HAVE 10,500 CHOSEN ACTINIC FOR THEIR ECOERCE SITE 18 SUCCESS IN ECOERCE: TESTIONIALS 15 TOP TIPS: 1. Quality Design 2. SEO 3. arketplaces 4. obile Site 5. Customer Loyalty 6. Easy site Navigation 7. Catalogue management 8. Campaigns 9. Social Shopping 10. Promotions, Business Sales 11. Trustworthy 12. Price Comparison Sites 13. SS arketing 14. Delivery Options 15. Payment ethods Discover the practicalities of managing a high performing ecommerce site! "With a multi-million pound turnover per annum, our ecommerce website is at the top of its field." OUR ECOERCE EXPERTS ARE HERE TO ASSIST YOU

2 18 SUCCESS IN "Faceted search allowed me to highlight my entire catalogue (over 1,300 items)" Faceted search, an exclusive Actinic feature, gives immediate access to the product the customer is looking for User-friendly search and allows you to highlight your entire Extensive catalogue H igh conversion rate catalogue. Cross selling is another effective A bricks and mortar store in feature. Overall, our site performance has addition to site been exceptional and our conversion rate has increased by 20% while satisfied customers purchases make up a regular source of income. Site management is designed so that a maximum number of tasks are automatic and selling online as easy as possible. User-friendly search is crucial to satisfy customers and help them find products easily. Guillaume Desportes - "The Actinic solution allows you to obtain excellent SEO results" There are many sites on selling furniture online so we decided to concentrate our energy on SEO and improving our position in Google Effective product catalogue search results. With the help of the Actinic experts arketplaces F-Commerce we optimised the text on our site to correspond -Commerce with what online shoppers type when they search. We also set up Google AdWords campaigns that have enabled us make an ROI of 3 times our initial investment in just 3 months. Alfonso García Jiménez - It is simple to create product pages recognised by Google by inserting the right keywords on different pages. "The quality of my ecommerce site design helps promote my brand and increase my sales" It was quick and simple to create a site. An attractive site design highlights the quality of my collection. 2 OUR ECOERCE EXPERTS ARE HERE TO ASSIST YOU The website was specially designed with the best ecommerce practices in mind, especially good quality, varied images and Attractive and user-friendly design simplified search. Everything was carefully Quality photos planned with the ultimate goal of success Targeted newsletters obile version in mind. On a technical level getting the site live didn t pose any problems, even for a beginner like myself. Once I d chosen the model all I had to do was fill in the product pages with all of the information customers would need. Going live took just one click. Everything is made simple and easy to manage from the back office: the mobile version of the site, the Facebook page and newsletters. The Actinic solution is unique in that it includes all the services you need: hosting, advice, updates, etc. Charlotte Bevilacqua -

3 S IN ECOERCE "We moved our site to Actinic for a custom site created by the Actinic experts and access to a more powerful solution" We benefited from custom design and technical services for the creation of our site, and these wholly met our expectations. A multi-lingual site The Actinic solution is constantly being E ntire catalogue available improved with new features. The Actinic team on Facebook S ite optimised for search engines is great and always answer our questions obile version quickly. Actinic is the leading ecommerce solution in Europe and can be counted on for a smoothly operating site, even during busy sales periods such as Christmas. Our ecommerce sites are complete and powerful thanks to Actinic who helped us with all aspects (design, SEO etc.) ax Commençal- "24% of our orders are made through Amazon alone" With Actinic arketplace anager and SmartFeeds multichannel sales are made easy: our stock is automatically synchronised and we manage everything directly from our back office. We sell Brolliesgalore products on ebay, Amazon and Google Shopping. Using multiple distribution channels gives us access to a larger customer base and helps improve our products visibility. Christine Naysmith - Attractive design arketplaces User-friendly navigation ultichannel Actinic s innovative features give us the advantages we need to succeed and increase our sales. "In just two months our Facebook page has increased traffic to our site by 21.6%" We use our Facebook page to provide our customers with information and offer them a space to exchange thoughts and ideas. Design templates We post our new items, current offers and SEO advice on different ways to train. This has F-Commerce ultiple payment methods allowed us to attract customers, build loyalty, -Commerce increase our brand visibility and create a community of enthusiastic customers. We also activated the mobile version of our site and the results have been quite impressive: over 20% of our orders come from mobiles and our customers regularly use this channel to make purchases over 1,000. Our customers regularly make purchases over 1,000 on mobiles! Juan Antonio Vidal Sanfélix Discover all the advantages of our Ecommerce solution:

4 18 SUCCESS IN "Actinic provides us with constant support and with their latest innovations we are always on the cutting edge of technology." Exceptional and easy to integrate design, increased traffic with SEO and a conversion rate of 10% explain our success. Actinic provides us with constant support and with their latest innovations we are always on the cutting edge of ecommerce technology. Actinic provides quality service: when I need advice, I can contact their technical support any time. With the support of Actinic experts we have integrated all of the best ecommerce practice into our website. Updated slideshows Extensive catalogue U ser-friendly search S EO Christel ary - "Our mailing list grew to 29 times the size within less than a year of the site s launch!" We entrusted the Actinic SEO team to ensure that our site would be optimised for search engines. Using a combination of organic SEO optimisation techniques and paid advertising Customer Loyalty Newsletter campaigns? Traffic to our site increased by 11.2% arketing within the first month, and 43.2% within four months! We took advantage of the opportunities the Actinic solution provides for targeted marketing and loyalty-rewarding discounts (sign-up voucher, referral scheme, discount for signing up for our newsletter). Our goal was not only to attract new customers, but also to build relationships that would help transform one-time customers into lasting and loyal ones. Nikki ccluney - Actinic s range of solutions for encouraging customer loyalty (ex: referral schemes, newsletters) has allowed us to target our customers with customised discounts and marketing campaigns. "When we send a promotional SS orders for the product in question increase by 39%!" With the marketing tool integrated into the solution we can send newsletters to our customer database of over 5,000 F-Commerce contacts each week and offer them sales Newsletter S S and special deals. L oyalty programs In the days after we send out a newsletter our orders quadruple! With Actinic we also have access to several loyalty building features such as loyalty points, referral schemes and SS marketing which have allowed us to reach a conversion rate of over 7%! We send out SS to our customers with discounts or gift offers to reward their loyalty and improve our customer relations. 4 OUR ECOERCE EXPERTS ARE HERE TO ASSIST YOU Yolanda Quintana -

5 S IN ECOERCE "Thanks to Actinic s statistics we can measure the results of our efforts" You have access to a range of detailed statistics with Actinic, which is crucial for monitoring your sales, distribution Updated slideshows channels and measuring how effective Statistics your marketing campaigns are. This allows Detailed catalogue S ocial networks us to calculate our profit margin for each of B log our products and determine which ones we should continue to offer and which ones are less successful. We were pleasantly surprised to discover after activating the mobile version of our site that this growing sales channel represents an opportunity that cannot be ignored: it now makes up 11.92% of our orders! Having access to detailed statistics on your orders, visits, conversion rate etc. is an invaluable tool Peter Witts - "Our site is available in 3 languages and we manage everything from one centralised back office." We ve grown our business on an international scale with a site available in three different languages that we manage from one central back office. We offer localised shipping and payment methods, and our stock is centralised and updated for each version of our site. All of these elements reassure our customers from different countries and help expand our customer base abroad. ultiple payment methods Price comparison sites Newsletters ultilingual Eduard Cortès - Actinic includes all of the services we need with hosting, updates, advice and experience. "We have between 7,500 and 10,000 visits a month" Our website is in the top Google results for important keywords thanks to the optimisation work of Actinic SEO experts. As we migrated our site to Actinic, we were worried about losing the search engine status we d already achieved. We SEO worked closely with the experts at Actinic Site traffic to carefully select the keywords, and igration D esign followed their advice on the optimisation of our site (rewriting URLs, optimising product descriptions, headings, etc.). Thanks to these efforts combined with some paid advertising, we were able to improve our status to second place in Google for a highly competitive keyword. This helps draw customers to our website we have between 7,500 and 10,000 visits a month, and 36% of these visitors come from Google. As 65% of our turnover comes directly from our site, this traffic is essential for our sales. Linda Naysmith Discover all the advantages of our Ecommerce solution:

6 18 SUCCESS IN "25% of our sales come from abroad" Taking stock of our business potential we realised that exporting was a promising opportunity that could lead to success. SEO It turned out to be a winning bet as our ultilingual international turnover made up 25% of our Facebook Twitter overall sales last Christmas, up 30% from B log the previous year. Thanks to the Actinic solution and their custom individual training sessions we were able to quickly to get a handle on the platform and work on our organic SEO. Our keywords and website have been translated into 6 languages: English, French, Spanish, German, Italian and Dutch. Today we manage and update our website independently Jean-Philippe Thoër - "The mobile version of our website now accounts for more than 5% of our turnover" We worked on expanding our online reputation by creating two forums for hiking enthusiasts which we participate actively on. The expert Design advice and general good practice that we give out Traffic has helped build customer loyalty, and generates SEO a significant amount of traffic. Customer loyalty We also worked on expanding our online reputation by creating two forums for hiking enthusiasts which we participate actively on. The expert advice and general good practice that we give out has helped build customer loyalty, and generates a significant amount of traffic. Pierre Dumay - The ability to measure the efficacy of products and price comparison sites has been a good way to increase our profitability. "We chose Actinic for their reliability, ecommerce expertise and number of successful sites" We regularly benefit from new features that enable us to keep our site constantly on the cutting edge. An effective design We frequently update our website s layout to A user-friendly site P roducts visible on Facebook attract customers, keep things fresh and build R eassuring elements customer loyalty. With our site s new userfriendly design our visitors have increased by 100% and our rate of visitors per orders has also significantly increased (over 50%). The Actinic experts helped make our site search more user-friendly. The Actinic solution offers both high quality technology (security, reliability and uptime) and a solution that is intuitive and user-friendly. 6 OUR ECOERCE EXPERTS ARE HERE TO ASSSIT TOU Pierre Baudoin -

7 S IN ECOERCE "The Actinic integration platform optimises our sales and site management" Actinic s features are unbeatable. You really have everything you need to build a site that inspires confidence. When you are dealing with 2,416 different products and large volumes of orders per day, you have to be very organised a Web Services centralised system is essential. We use Sage Features for our accounting and sales management, C onversion I nternational and with Actinic s Web Services integration OTO toolkit we were able to integrate our ecommerce website with this software. By using Web Services to link our accounting software and ecommerce platform our customers, contacts and product catalogue are all centralised and optimised. This solution is unique and saves us an incredible amount of time. We process thousands of orders per month with this tool. Rachel Dent - "7% of our sales come from price comparison sites" Online shoppers compare before buying, which is why we post our products on price comparison sites such as LeGuide, Google A large selection of products Shopping etc. Sales on price comparison sites With Actinic we re able to measure our exact obile version Success on Amazon turnover from each site which allows us to adjust and adapt in order to optimise our profit margin. obile sales have grown quickly due to the popularity of this channel for customers. The mobile version of our website, automatically available with Actinic, has been very successful and accounts for 5% of our sales. Philippe David - The ability to measure the efficacy of products and price comparison sites has been a good way to increase our profitability. "Private sales is a growing trend that customers love" Our business growth is directly linked to member acquisition and loyalty, so we Private sales concentrate our energy on our customer Over 60,000 members database (segmenting, qualifying and regular Regular newsletters updates). SEO With Actinic we have access to very effective features such as a tool that allows internet users to create an account to access sales while leaving the site open for search engine indexing. This option has enabled us to achieve satisfying SEO results. An automatic activation system of sales linked to our catalogue allows us to offer products for a limited time. Automatic publishing for offers saves us a lot of time. Our turnover is growing by 50% per year. Philippe David Discover all the advantages of our Ecommerce solution:

8 5 simple steps to get the best in ecommerce site! Choosing simplicity Everything you need for success is included: hosting, features, the ability to personalise site elements... a high performing yet easy to use solution. Exceptional design Whether you already have an E-Commerce store or you want to create one, Actinic will assist you in creating a high performing site design, to match all your expectations. Your product catalogue ready to be bought With Actinic, putting your product catalogue online can be completed in just one click. With great photos and optimised browsing, your catalogue will attract customers and generate the sales. All the traffic sources you could ever need Google SEO, ebay, Amazon, Google Shopping, Facebook, obile, Newsletters, SS... Actinic is the only ecommerce solution to combine all these features! All the ecommerce leaders by your side Providing, Delivery Options, Payment ethods, (PayPal, Barclaycard, Worldpay, Ingenico Payment Services, etc.), Accounting and Business anagement Solutions (Sage) to ensure your site is efficient from the start. OUR ECOERCE EXPERTS ARE HERE TO ASSIST YOU: