Bringing Content Strategy and User Experience practices to online course design. Brian Pete
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1 Bringing Content Strategy and User Experience practices to online course design Brian Pete
2 Capella University Accredited, online university for working adults Nearly 38,000 students from all 50 states & 59 countries 50,272 alumni Over 150 bachelor s, master s & doctoral specializations & 45 certificate programs Nursing Health care Business management Counseling Higher education Human capital management Information technology P 12 education Psychology Public administration Public safety Social work Headquarters: Minneapolis, MN Founded: 1993 First online degree institution FlexPath 2013 First direct assessment program
3 Our Teams User Experience and Content Strategy Team Student services/ campus Marketing (capella.edu) Course Development Team Course and Curriculum Development
4 User Experience and Content Strategy Team What we do: What students do: Student services/ campus Marketing (capella.edu) Courses
5 Capella Course Development Online Course Content Practices at Capella [needs treatment] full screen stock photo of collaboration? PROCESS!!! Collage of different elements of the course design process (Editing, planning, curriculm, CMS?
6 What We Do Halvorson, K. (2008, December 16). The Discipline of Content Strategy. Retrieved October 13, 2015.
7 Capella Course Content Online Courses Need: Consistency Governance CMS/Publishing Standards Written for the medium We can totally help!
8 Why Not?
9 Academic Ownership
10 The Wall Content Strategy UX Web Design Instructional Design Faculty
11 We re not that different! UX Method: User research User stories/use cases Wireframes/Prototypes Create/Launch Follow-up user tests/ surveys/studies ID Method (ADDIE): Analyze Design Develop Implement Evaluate Rinse. Repeat. We re both iterative.
12 How can we work together? [Image of catalyst beakers being poured together?]
13 Change is Coming
14 Competency-based and Direct Assessment Learning CBE Direct Assessment
15 New Challenges
16 Different Type of Learner Ideal Candidate Working adult with previous online education experience, is highly motivated and self-directed, is technologically savvy, has a solid support structure at home and work, and is a bit of a risk taker (educational pioneer) Rational Benefits Reduced cost Flexibility/ability to work at one s own pace Authentic assessments Learn skills that employers expect Faculty are professionals in the field Selective admissions process Emotional / Motivational Benefits These are working professionals who have years of experience, talent, & skills. Because they are working adults, they want to feel like someone respects what they already know.
17 Disaggregated Faculty Role Traditional Faculty Role Competency evaluation Academic support Relationship and progress FlexPath Faculty Competency evaluation FlexPath Tutors Academic Support FlexPath Coaches Relationship and
18 No Grades as We Know Them Overall assignment comments Criteria specific comments
19 Direct Assessment of Competency Course-level progress Competency status and progress
20 Self-pace and Academic Engagement Tracking
21 New Course Format
22 We re In!
23 UX Research Methods Heuristic review by SMEs
24 UX Research Methods Diary Study
25 UX Research Methods Learner and Stakeholder Interviews
26 UX Research Methods Wireframes and Prototypes
27 UX Research Methods User-Testing
28 Research Findings: UX UX Design needs for FlexPath Courses: Navigation Progress Indicators Time Management Multiple Assessment Attempts Academic Support Team
29 Research Findings: Content Content issues in FlexPath Courses: Too much text Hierarchy and Guidance Not learner-centered Too much text!!!
30 UX Design Solutions
31 Content Solutions
32 Content Solutions: Content Strategy Workshop for Instructional Designers How we are alike: UX and ADDIE Understand your audience empathy! Research and collaborative results thus far Tips on how to write for the web Understand how people read on the web Practice using real examples
33 Results Show before and after again
34 Did all this work? What we expected
35 Did all this work? What we got
36 Did all this work? Learner Survey Results The Timeline The Assessments Dashboard Course Navigation The Assessments Pages Tabs Overall Average 91% 96% 93% 88% 91% Positive Responses Neutral Responses Negative Responses *Academic Team feature launched one quarter later
37 What did we learn? HOPE!
38 capella.edu
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