Retailing - Hungary. Phone: Fax: office@marketpublishers.com

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1 Retailing - Hungary Phone: Fax: office@marketpublishers.com

2 Retailing - Hungary Date: May 1, 2010 Pages: 168 Price: US$ 2, ID: RC49AA0BB11EN Since the beginning of the crisis in September 2008, the GDP has taken a deep fall and this trend intensified in Competitiveness of Hungary, GDP and purchasing power decreased, and all of these factors have a negative effect on most retail sectors. Total consumption of households fell by almost 8% according to Hungarian Central Statistical Office (KSH) ( Constant retail sales value fell by over 4%... Euromonitor International's Retailing in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available. Product coverage: Non-Store Retailing, Store-based Retailing Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? Get a detailed picture of the Retailing industry; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market s major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning. Table of Content Retailing in Hungary Euromonitor International May 2010 LIST OF CONTENTS AND TABLES Executive Summary Economic Crisis Seriously Impacts Hungarian Retailing Vat Changes From July 2009 Retailing - Hungary 2

3 Consumers Prioritise Food Over Non-grocery Products Shift Towards Online Shopping Negatively Impacts Store-based Specialist Retailers L-shared Recovery, the Growth of Retail Trade Is Expected To Be Slower Than Before the Economic Crisis Key and Developments the Hungarian Economy Struggles Vat Changes and Impact on Retailing Nationwide Cooperation To Sell 80% Hungarian Food Growing Number of Shopping Malls in Hungary Current Changes in the Retail Structure - Economizing and Concentration Market Indicators Table 1 Employment in Retailing Market Data Table 2 Sales in Retailing by Sector: Value Table 3 Sales in Retailing by Sector: % Value Growth Table 4 Sales in Retailing by Grocery vs Non-Grocery Table 5 Sales in Store-Based Retailing by Sector: Value Table 6 Sales in Store-Based Retailing by Sector: % Value Growth Table 7 Sales in Non-store Retailing by Sector: Value Table 8 Sales in Non-store Retailing by Sector: % Value Growth Table 9 Retailing Company Shares: % Value Table 10 Grocery Retailers Company Shares: % Value Table 11 Grocery Retailers Brand Shares: % Value Table 12 Non-Grocery Retailers Company Shares: % Value Table 13 Non-Grocery Retailers Brand Shares: % Value Table 14 Non-store Retailing Company Shares: % Value Table 15 Non-store Retailing Brand Shares: % Value Table 16 Forecast Sales in Retailing by Sector: Value Table 17 Forecast Sales in Retailing by Sector: % Value Growth Table 18 Forecast Sales in Store-Based Retailing by Sector: Value Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth Table 20 Forecast Sales in Non-store Retailing by Sector: Value Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth Appendix Operating Environment Cash and Carry Definitions Summary 1 Research Sources Aldi Magyarország Élelmiszeripari Kereskedelmi Bt Summary 2 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Summary 3 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Operational Indicators Chart 1 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Keszthely, Hungary Summary 4 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Portfolio Summary 5 Aldi Magyarország Élelmiszeripari Kereskedelmi Bt: Competitive Position 2009 Auchan Magyarország Kft Summary 6 Auchan Magyarország Kft: Summary 7 Auchan Magyarország Kft: Operational Indicators Retailing - Hungary 3

4 Summary 8 Auchan Magyarország Kft: Competitive Position 2009 Bookline.hu Rt Summary 9 Bookline.hu Rt: Summary 10 Bookline.hu Rt: Operational Indicators Chart 2 Bookline.hu Rt: Web Shop Chart 3 Bookline.hu Rt: Web Shop Cba Kereskedelmi Kft Summary 11 CBA Kereskedelmi Kft: Summary 12 CBA Kereskedelmi Kft: Operational Indicators Chart 4 CBA Kereskedelmi Kft: CBA Supermarket, Pilisvörösvár, Hungary Summary 13 CBA Kereskedelmi Kft: Portfolio Summary 14 CBA Kereskedelmi Kft: Competitive Position 2009 Coop Hungary Rt Summary 15 Coop Hungary Rt: Summary 16 Coop Hungary Rt: Operational Indicators Chart 5 Coop Hungary Rt: Coop Convenience Store, Pilisvörösvár, Hungary Summary 17 Coop Hungary Rt: Portfolio Summary 18 Coop Hungary Rt: Competitive Position 2009 Cora Magyar Hipermarket Kereskedelmi Kft Summary 19 Cora Magyar Hipermarket Kereskedelmi Kft: Summary 20 Cora Magyar Hipermarket Kereskedelmi Kft: Operational Indicators Summary 21 Cora Magyar Hipermarket Kereskedelmi Kft: Portfolio Summary 22 Cora Magyar Hipermarket Kereskedelmi Kft: Competitive Position 2009 Csemege-match Rt Summary 23 Csemege-Match Rt: Summary 24 Csemege-Match Rt: Operational Indicators Summary 25 Csemege-Match Rt: Portfolio Summary 26 Csemege-Match Rt: Competitive Position 2009 Dm-drogerie Markt Kft Retailing - Hungary 4

5 Summary 27 DM Drogeriemarkt Kft: Summary 28 DM Drogeriemarkt Kft: Operational Indicators Chart 6 DM Drogeriemarkt Kft: Keszthely, Hungary Summary 29 DM Drogeriemarkt Kft: Portfolio Summary 30 DM Drogeriemarkt Kft: Competitive Position 2009 Lidl Magyarorszag Kereskedelmi Bt Summary 31 Lidl Magyarorszag Kereskedelmi Bt: Summary 32 Lidl Magyarorszag Kereskedelmi Bt: Operational Indicators Summary 33 Lidl Magyarorszag Kereskedelmi Bt: Portfolio Summary 34 Lidl Magyarország Kereskedelmi Bt: Competitive Position 2009 Penny Market Kft Summary 35 Penny Market Kft: Summary 36 Penny Market Kft: Operational Indicators Summary 37 Penny Market Kft: Portfolio Summary 38 Penny Market Kft: Competitive Position 2009 Reál Hungária Élelmiszer Kft Summary 39 Reál Hungária Élelmiszer Kft: Summary 40 Reál Hungária Élelmiszer Kft: Operational Indicators Summary 41 Real Hungária Kft: Portfolio Summary 42 Real Hungária Kft: Competitive Position 2009 Rossmann Magyarország Kft Summary 43 Rossmann Magyarország Kft: Summary 44 Rossmann Magyarország Kft: Operational Indicators Summary 45 Rossmann Magyarország Kft: Portfolio Summary 46 Rossmann Magyarország Kft: Competitive Position 2009 Spar Magyarország Kereskedelmi Kft Summary 47 Spar Magyarország Kereskedelmi Kft: Summary 48 Spar Magyarország Kereskedelmi Kft: Operational Indicators Retailing - Hungary 5

6 Chart 7 Spar Magyarország Kereskedelmi Kft: Spar supermarket, Pilisvörösvár, Hungary Summary 49 Spar Magyarország Kereskedelmi Kft: Portfolio Summary 50 Spar Magyarország Kereskedelmi Kft: Competitive Position 2009 Telemarketing International Kft Summary 51 Telemarketing International Kft: Summary 52 Telemarketing International Kft: Operational Indicators Chart 8 Telemarketing International Kft: Web Shop Summary 53 Telemarketing International Kft: Competitive Position 2009 Tesco-global Áruházak Kft Summary 54 Tesco-Global Áruházak Kft: Summary 55 Tesco-Global Áruházak Kft: Operational Indicators Chart 9 Tesco-Global Áruházak Kft: Tesco hypermarket, Keszthely Summary 56 Tesco-Global Áruházak Kft: Portfolio Summary 57 Tesco Családi Márkák Brand Portfolio Summary 58 Tesco-Global Áruházak Kft: Competitive Position 2009 Chart 10 Hypermarkets: Interspar in Kelszthely Chart 11 Hypermarkets: Interspar in Kelszthely Chart 12 Hypermarkets: Auchan in Solymár Chart 13 Hypermarkets: Auchan in Solymár Table 22 Hypermarkets: Value Sales, Outlets and Selling Space Table 23 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth Table 24 Hypermarkets Company Shares by Value Table 25 Hypermarkets Brand Shares by Value Table 26 Hypermarkets Brand Shares by Outlets Table 27 Hypermarkets Brand Shares by Selling Space Table 28 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space Table 29 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth Chart 14 Supermarkets: Spar in Keszthely Table 30 Supermarkets: Value Sales, Outlets and Selling Space Table 31 Supermarkets: Value Sales, Outlets and Selling Space: % Growth Table 32 Supermarkets Company Shares by Value Table 33 Supermarkets Brand Shares by Value Table 34 Supermarkets Brand Shares by Outlets Table 35 Supermarkets Brand Shares by Selling Space Table 36 Supermarkets Forecasts: Value Sales, Outlets and Selling Space Retailing - Hungary 6

7 Table 37 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth Chart 15 Discounters: Penny Market in Keszthely Chart 16 Discounters: Lidl in Keszthely Table 38 Discounters: Value Sales, Outlets and Selling Space Table 39 Discounters: Value Sales, Outlets and Selling Space: % Growth Table 40 Discounters Company Shares by Value Table 41 Discounters Brand Shares by Value Table 42 Discounters Brand Shares by Outlets Table 43 Discounters Brand Shares by Selling Space Table 44 Discounters Forecasts: Value Sales, Outlets and Selling Space Table 45 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth Chart 17 Convenience Stores: Coop in Keszthely Table 46 Convenience Stores: Value Sales, Outlets and Selling Space Table 47 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth Table 48 Convenience Stores Company Shares by Vealue Table 49 Convenience Stores Brand Shares by Value Table 50 Convenience Stores Brand Shares by Outlets Table 51 Convenience Stores Brand Shares by Selling Space Table 52 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space Table 53 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth Chart 18 Forecourt Retailers: Shell Select in Keszthely Table 54 Forecourt Retailers: Value Sales, Outlets and Selling Space Table 55 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth Table 56 Forecourt Retailers Company Shares by Value Table 57 Forecourt Retailers Brand Shares by Value Table 58 Forecourt Retailers Brand Shares by Outlets Table 59 Forecourt Retailers Brand Shares by Selling Space Table 60 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space Table 61 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth Table 62 Mixed Retailers: Value Sales, Outlets and Selling Space Table 63 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth Table 64 Mixed Retailers Company Shares by Value Table 65 Mixed Retailers Brand Shares by Value Table 66 Mixed Retailers Brand Shares by Outlets Table 67 Mixed Retailers Brand Shares by Selling Space Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space Retailing - Hungary 7

8 Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth Chart 19 Health and Beauty Specialist Retailers: Müller in Keszthely Chart 20 Health and Beauty Specialist Retailers: Rossmann in Keszthely Table 70 Health and Beauty Retailers: Value Sales, Outlets and Selling Space Table 71 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth Table 72 Health and Beauty Retailers Company Shares by Value Table 73 Health and Beauty Retailers Brand Shares by Value Table 74 Health and Beauty Retailers Brand Shares by Outlets Table 75 Health and Beauty Retailers Brand Shares by Selling Space Table 76 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space Table 77 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth Chart 21 Clothing and Footwear Specialist Retailers: Takko in Keszthely Chart 22 Clothing and Footwear Specialist Retailers: Takko in Keszthely Chart 23 Clothing and Footwear Specialist Retailers: Leonardo (Footwear) in Solymár Chart 24 Clothing and Footwear Specialist Retailers: Leonardo (Footwear) in Solymár Chart 25 Clothing and Footwear Specialist Retailers: Playersroom in Solymár, Keszthely Chart 26 Clothing and Footwear Specialist Retailers: Playersroom in Solymár, Keszthely Chart 27 Clothing and Footwear Specialist Retailers: Triumph in Solymár Chart 28 Clothing and Footwear Specialist Retailers: Charles Vögele in Keszthely Table 78 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space Table 79 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth Table 80 Clothing and Footwear Retailers Company Shares by Value Table 81 Clothing and Footwear Retailers Brand Shares by Value Table 82 Clothing and Footwear Retailers Brand Shares by Outlets Table 83 Clothing and Footwear Retailers Brand Shares by Selling Space Table 84 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space Table 85 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth Chart 29 Furniture and Furnishings Stores: Jysk in Keszthely Chart 30 Furniture and Furnishings Stores: Jysk in Keszthely Table 86 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space Table 87 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth Table 88 Furniture and Furnishings Stores Company Shares by Value Table 89 Furniture and Furnishings Stores Brand Shares by Value Table 90 Furniture and Furnishings Stores Brand Shares by Outlets Table 91 Furniture and Furnishings Stores Brand Shares by Selling Space Table 92 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space Table 93 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth Retailing - Hungary 8

9 Table 94 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space Table 95 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth Table 96 DIY, Home Improvement and Garden Centres Company Shares by Value Table 97 DIY, Home Improvement and Garden Centres Brand Shares by Value Table 98 DIY, Home Improvement and Garden Centres Brand Shares by Outlets Table 99 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space Table 100 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space Table 101 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth Chart 31 Electronics and Appliance Specialist Retailers: Euronics in Keszthely Table 102 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space Table 103 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth Table 104 Electronics and Appliance Specialist Retailers Company Shares by Value Table 105 Electronics and Appliance Specialist Retailers Brand Shares by Value Table 106 Electronics and Appliance Specialist Retailers Brand Shares by Outlets Table 107 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space Table 108 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space Table 109 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth Chart 32 Leisure and Personal Goods Specialist Retailers: Immedio in Solymár Chart 33 Leisure and Personal Goods Specialist Retailers: Libri in Solymár Table 110 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space Table 111 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth Table 112 Leisure and Personal Goods Specialist Retailers Company Shares by Value Table 113 Leisure and Personal Goods Specialist Retailers Brand Shares by Value Table 114 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets Table 115 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space Table 116 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space Table 117 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth Chart 34 Vending: Budapest Retailing - Hungary 9

10 Chart 35 Vending: Budapest Table 118 Vending: Value Table 119 Vending: % Value Growth Table 120 Vending Company Shares by Value Table 121 Vending Brand Shares by Value Table 122 Vending Forecasts: Value Table 123 Vending Forecasts: % Value Growth Table 124 Homeshopping: Value Table 125 Homeshopping: % Value Growth Table 126 Homeshopping Company Shares by Value Table 127 Homeshopping Brand Shares by Value Table 128 Homeshopping Forecasts: Value Table 129 Homeshopping Forecasts: % Value Growth Table 130 Internet Retailing: Value Table 131 Internet Retailing: % Value Growth Table 132 Internet Retailing Company Shares by Value Table 133 Internet Retailing Brand Shares by Value Table 134 Internet Retailing Forecasts: Value Table 135 Internet Retailing Forecasts: % Value Growth Table 136 Direct Selling: Value Table 137 Direct Selling: % Value Growth Table 138 Direct Selling Company Shares by Value Table 139 Direct Selling Brand Shares by Value Table 140 Direct Selling Forecasts: Value Table 141 Direct Selling Forecasts: % Value Growth Retailing - Hungary 10

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