SALES GROUP EVOLUTION. 2012, Sales Group. Todos os direitos reservados.

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1 SALES GROUP EVOLUTION

2 Creative Sales. Our focus was already at the time an agency that provided integrated service, which included everything from strategy, creativity, providing Lists, print production, has digital solutions, at the time still without much expression. At this stage we tried to always include a digital communication today is precisely the contrary, we try to include some non-digital component. In 2003, Pedro and I, went out from a Direct Marketing Agency of a large media group and we created the During the development of our business we had several difficult times, especially in the beginning we have come several times to deprive our compensation, in order to not fail in our commitments to employees and suppliers. We see our suppliers as business partners and we are always looking for who brings an added value to our business. With this approach we ended up creating strong relationships as we built with our current partners of Digital and Data Sales. HOW WE START

3 Ricardo Dias, who was then the CEO of the largest ListBroker in Portugal. Shortly after, in December 2010, the Digital area became autonomous too, when we create Digital Sales, by inviting as a partner Paulo Bacalhau, In early 2010, the area of listbroking became autonomous when we create Data Sales and invite as a partner who was then the CEO of a Marketing company from a large communication group. SHARE TO GROW

4 We created the brand Sales Group in 2010, which brings together the three agencies: Creative Sales, Data Sales and Digital Sales. Currently, we share many costs of infrastructure and human resources of the commercial and administrative areas. The three agencies, although they are independent, but they have high value-added synergies between them. For example the databases resulting from the several namegathering operations of Digital Sales, are rented by Data Sales for Telemarketing and Direct Mail campaigns. In this way, we have an advantage for both, one, optimize the profite of the data rental, and other makes business with a higher margin than usual. SALES GROUP

5 the market needs and which has proved very profitable as well. We recently create a offline and online data deduplication software and other tools that we are now starting present to the market. We delayed our intention to go abroad, because we must be focus in our daily business in order to keep it healthy before embrace new projects outside Portugal. The most recent projects are the creation of an affiliate network, which is called Leads R Us in order to meet We have grown slowly and consistently to avoid unpleasant surprises, as a rule we do not overly excited with our successes, neither depress us overly with our failures. Our main goal is not the growth, but instead, it's sustainable growth, and as proof of that, we had the year 2011 as the best year results ever since, although the market situation in Portugal and Europe are proven difficult. Our turnover evolution has been the following: LEADS R US & FUTURE

6 Sales Group Turnover since 2003 thounsands 2,000 1,500 1, Creative Sales Data Sales Digital Sales 2011 TURNOVER

7 2011, Sales Group. Todos os direitos reservados.

8 The Start Started in 2010 The decision of developing the data business in Creative Sales and the will of Ricardo to start is own business Service Data broking Data Quality Market Overview The Company Lead company in database broking in Portugal B2C Represents the most credible lists Works with the biggest clients. Market Overview Competitor Competitors are declining or stagnating

9 Opportunity Recent changes imposed by the EU have created an opportunity for data brokers. E.g. Energy Market liberalization and other old regulated markets.

10

11 CASES HISTORIES

12 Client Banco Best Pre-Approved Credit Briefing Sell Pre-Approved Credit campaign for premium clients. We couldn t hard sell. Solution All communication was developed in a way the client thought the campaigns was created just for him. Target Premium Clients Product/ Business Category Financial services IDN Managers Meeting CROSS MEDIA

13 Direct Mail Website and edm Reminder Mobile Reminder IDN Managers Meeting CROSS MEDIA

14 Client Mercedes Benz Liberty Seguros Briefing Sell car insurance to Mercedes Benz Clients in a unique way. Former campaigns were not working. Solution We developed a cross media campaign, trying to create the idea that this was a unique campaign developed just for him! The personalization was taken to the max Client Car, Plates, and client data. Target Mercedes Benz Clients IDN Managers Meeting CROSS MEDIA

15 Direct Mail Postcard Reminder Website and edm Reminder Mobile Reminder https://exclusivo.internet.pt/seguro-exclusivo/vsilva/2q7g6v IDN Managers Meeting CROSS MEDIA

16 2011, Sales Group. Todos os direitos reservados.

17 Leads Generation - Global Services Online Validation Systems -Realtime validation -Realtime phone validation -is this phone number valid? -Is this phone number valid and connected? -Is this phone number valid, connected and belongs to this user? -Realtime map integration -Realtime address validation 2011, Sales Group. Todos os direitos reservados. ING DECO PROTESTE

18 Leads Generation - Global Services Groupon Campaign - Mainly done with marketing - Deployed in several countries: - Austria - Belgium - Finland - Germany - Holland - Ireland - Italy - Norway - Portugal - Spain - Sweden - Switzerland - UK 2011, Sales Group. Todos os direitos reservados. ING DECO PROTESTE

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