Top 5 Reasons to Use Call Tracking

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1 Smarter business solutions Top 5 Reasons to Use Call Tracking Overview For organisations that utilise telephone touch points in their marketing campaigns, the tracking of this important consumer behaviour is essential. It is generally accepted that inbound calls are 10 to15 times more likely to convert than inbound web leads. Consequently, if you re interested in accurately assessing the effectiveness of your marketing spend and boosting your revenue streams you can t afford to ignore potentially the highest performing element of your marketing efforts.

2 1 Improve Your Business Intelligence For organisations that utilize telephone touch points in their marketing campaigns, the tracking of this important consumer behaviour is essential. Multi channel marketers now have the extra power of integrating their offline and online data, providing deeper and more accurate insights. Delacon s smart integration with Google Analytics and Google AdWords takes it one step further by providing you with a complete, side-by-side picture of campaign metrics. Call tracking data can be integrated with a wide variety of other marketing applications providing easy access to offline conversion data and a more accurate view of channel attribution. Call Tracking PRE Implementation $110 CPC POST Implementation $32 CPC Source: Top 100 Company - Australia 2 Know Who Is Calling You Call tracking solutions enable you to know who is calling you and how they found you. The data collected provides insightful intelligence that can positively impact the sales process. Data collected includes: Time, date, length and result of call; The geographical location of the call; The telephone number of the caller (unless withheld); The answering point telephone number; The type of device the caller used to surf to your website (e.g. iphone, Android, Firefox); Number of calls per web source; Online browsing activity leading up to the customer phone call; Keywords used to find its service; Referring URL; Complete call content; The internet service provider of the device the called used to surf to your website; The call outcome, such as whether it was a sale and the sale value.

3 CPC significantly reduced and Click Thru Rates (CTR) increased by over 50%. 3 Increase Marketing ROI Telephone data provides marketers with pinpoint accuracy into keyword effectiveness, media placement, campaign performance, and true marketing ROI. The ability to easily identify successful organic search terms also facilitates more effective SEO. This game changing information can significantly impact a marketing team s decision-making process and therefore prioritization of marketing spend. For example, a national consumer product manufacturer had notable success actioning the insights they observed through the integration of their call tracking and Google Analytic data. The information enabled the company to make smarter bidding and keyword choices and as a result, Cost Per Conversion significantly reduced and Click Thru Rates (CTR) increased by over 50%. 4 Improve Customer Service Sophisticated call recording capabilities can provide meaningful information on how to best support, manage and train staff. In addition the wisdom gained from successful calls, can also be used by your business to determine best practice guidelines and procedures. Furthermore, qualitative analysis of call content can shine a light on the effectiveness of your website content or product information. For example, if a large proportion of calls are from customers trying to fix a technical issue, an easy to find FAQ resource on your website may help to better service your customers and reduce inbound customer service calls. 5 Improve Revenue Opportunities Empowering your call operators with pointed information, such as online search behaviour before the call and geographic location, provides your company with the best chance of sales success. The ability to split your data by products, campaigns and keywords also helps you to intelligently direct calls to the most appropriate member of staff and regional team. Furthermore the ability to track all missed calls provides your sales team with the capacity to never miss another sales opportunity.

4 Delacon - A leader in call tracking There are a number of reasons to consider our market-leading Phone Lead Alert system as your call tracking solution: Exceptional value for money no hidden costs or fees. Cloud based solution no hardware or software to install. Data granularity and accuracy. Secure data management. Real-time call handling management at your fingertips. Live conversion data showing number of calls and the value of sales by call source. Easy, quick set-up you could be up and running in as little as 24 hours. Fast-track customisation to meet your specific needs. Integration with leading marketing solutions including Google Analytics and Google AdWords. Expertise working with leading enterprises, digital agencies and SEO/SEM specialists. Available as a white-labeled solution to partners and resellers. Commitment to technology and innovation creating smarter business by giving you the tools you need to collect meaningful information and apply it directly to your marketing campaigns.

5 Find Out More To find out more about how we can help you meet your objectives and achieve top returns on your marketing spend with a customised call track solution, contact the Delacon team for a no-obligation conversation. Contact Information AUSTRALIA Phone: Web Site: UNITED KINGDOM Phone: Web Site: NEW YORK Phone: Web Site: NEW ZEALAND Phone: Web Site: SINGAPORE Phone: Web Site:

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